Tonal, the fitness equipment company known for its innovative home gym systems, recently made headlines with the announcement of its new CEO, Krystal Zell. Zell, who joined Tonal just nine months earlier, was previously in charge of all things “revenue, sales and marketing, product, and content.”
The change in leadership comes at a critical time for Tonal, which has seen explosive growth in the past few years as people have turned to home fitness solutions during the COVID-19 pandemic. With its sleek design, personalized workouts, and digital weight system, Tonal has become a popular choice for those seeking an all-in-one convenient yet effective fitness solution.
In an interview with TechCrunch, Zell expressed her excitement about this new challenge and noted that her skills align well with the main goals of the company which are to drive disciplined and profitable growth. Her primary focuses have revolved around marketing which aims to target their ideal customers. A recent pivot in their marketing strategy meant that they’ve shifted from a top of funnel approach to more bottom of funnel in an attempt to utilize their brand awareness as effectively as possible.
In addition to the change in leadership, Tonal also announced that they recently raised a new round of funding worth $130 million. Zell claims that finding investors has never been an issue with Tonal as they believe in the business plan and are confident of its success.
Overall, the future looks optimistic for Tonal under Zell’s leadership. With a strong focus on continued innovation in the fitness technology space and a tunnel vision drive to achieve profitability, the company is poised to become a major player in the home fitness market, with a potential IPO in the future.