In the realm of entrepreneurship, women in the United States are driving substantial economic growth, constituting 39.1% of all businesses and employing 12.2 million workers, as highlighted by the 2024 Wells Fargo Impact of Women-Owned Businesses report. Despite these strides, women continue to face significant challenges in accessing investment opportunities and venture capital. Impressia Bank, a division of CNB Bank launched in May 2023 and led by president Mary Kate Loftus, aims to address these disparities head-on.
Impressia Bank operates with a dual focus on financial services and comprehensive support for women entrepreneurs. Loftus, during her 25-year tenure in banking, identified a critical gap in the market: while women demonstrate robust leadership and economic contributions, they often encounter barriers in securing loans and venture resources tailored to their needs. Impressia's approach includes not only financial products but also educational initiatives, grant support, and networking opportunities housed within CNB Bank's infrastructure. Impressia's impact extends beyond financial metrics, influencing a broader cultural shift towards equitable investment practices. By prioritizing the empowerment of female business owners, Impressia Bank exemplifies a strategic approach to bridging the gender gap in entrepreneurship and ensuring long-term economic vitality.