Kruti Patel Goyal, CEO of Depop, is steering the secondhand fashion marketplace towards new heights by leveraging her extensive experience at Etsy and a keen understanding of consumer trends. Her leadership has been instrumental in the company's success, particularly in harnessing the shopping habits of Gen Z, who prioritize sustainability and unique style. Goyal's approach emphasizes the value of a peer-to-peer marketplace, where the growing user base creates a self-sustaining ecosystem, driving both supply and demand. Her focus on community connection, as seen in Depop’s real-world events and pop-up shops, has further strengthened the brand’s position in the competitive resale market.
Goyal's journey to Depop began with a robust career at Etsy, where she held pivotal roles such as Chief Product Officer and Head of Marketplace Integrity. Her background in finance, combined with her experience in leading Etsy’s international growth and seller services, has equipped her with a deep understanding of marketplace dynamics. This expertise made her an ideal candidate to lead Depop after its acquisition by Etsy. Under her leadership, Depop has not only expanded its user base to 35 million but also introduced AI-driven shopping features, enhancing the buying experience and setting the stage for future growth.
Goyal is focused on making Depop a more compelling alternative to traditional retail by simplifying the buying and selling process, personalizing the user experience, and broadening the platform's audience. Her emphasis on diversity, both within the company and among its users, aligns with her belief in the importance of inclusive business practices. With profitability in sight, Goyal’s strategic vision aims to sustain Depop's growth while maintaining its unique value proposition in the circular fashion industry.