Marie Hattar
Company:
Keysight
Title:
Chief Marketing Officer
Category:
San Francisco
Award Year:
2022
Profile
Marie Hattar is senior vice president and chief marketing officer of Keysight Technologies and is responsible for driving the company’s brand and global marketing results. Marie leads Keysight’s corporate positioning, messaging, and communication to internal and external stakeholders to create a competitive advantage for the company’s growth initiatives.
As Keysight’s first chief marketing officer, Marie established a powerful marketing team to elevate the company’s brand, promote its products and solutions, and create a world-class marketing engine focused on driving sales growth through marketing leads. She has more than 20 years of marketing leadership experience in the commercial communications, networking, and security markets.
Before joining Keysight, Marie served as chief marketing officer for Ixia and Check Point Software Technologies, where she re-established the two companies as industry leaders. Marie’s other roles include vice president at Cisco, where she managed the company’s enterprise networking and security portfolio, and several other senior marketing and chief technology officer positions at Nortel Networks, Alteon Websystems, and Shasta Networks.
Marie received her master’s degree in business administration and marketing from York University, Toronto, and a bachelor’s degree in electrical engineering from the University of Toronto.
Areas of Expertise
Marketing strategy, data analysis, brand management, B2B, test and measurement, IoT
Company Overview
Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight's dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow's technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $5.4B in fiscal year 2022. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com.
Interests
Technology, Wine, Movies, Trivia, Travel, Leadership, Business