Rokt, the leading ecommerce transaction technology company, has recently announced the appointment of Srishti Gupta as its new Chief Product Officer. Gupta, a former director of Amazon Ads, brings a wealth of experience and expertise to the role, where she will oversee all product-related activities for Rokt. She will report directly to Bill Barton, the Chief Product and Engineering Officer.
Rokt is known for its innovative technology that powers global transactions for a wide range of renowned companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands' End, and HelloFresh. The company, originally founded in Australia, has its U.S. headquarters in New York City and operates in 15 countries across North America, Europe, and the Asia-Pacific region.
Gupta's most recent role as the director of Ads Measurement at Amazon showcased her ability to lead the development of cross-channel measurement products and establish partnerships with research firms. Prior to her time at Amazon, Gupta served as the President of Digital and Media Solutions at IRI, where she successfully built high-performance audience-targeting and analytics services for clients in the consumer product, healthcare, and retail sectors.
With her strategic expertise, strong product management skills, and remarkable team-building abilities, Gupta is poised to play a pivotal role in Rokt's continued success. Bill Barton, the Chief Product and Engineering Officer, expressed his confidence in Gupta's capabilities, emphasizing her importance to the company's ongoing growth and development.
In addition to Gupta's appointment, Rokt has made two other key executive appointments. Josh DeFrain joins the company as the Chief Information Security Officer, responsible for safeguarding Rokt's valuable data and ensuring the highest level of security across the organization. Craig Galvin assumes the role of Chief Revenue Officer, where he will focus on driving revenue growth and expanding Rokt's client base.
These appointments come at a crucial time for Rokt as the company seeks to strengthen its market position and expand its global footprint. With its advanced transaction technology and impressive portfolio of clients, Rokt is well-positioned to continue revolutionizing e-commerce experiences worldwide.
As Rokt continues to disrupt the industry, the addition of Gupta, DeFrain, and Galvin to the executive team demonstrates the company's commitment to attracting top talent and fostering innovation. With Gupta at the helm of product-related activities, Rokt is primed to further enhance its technology and provide even greater value to its clients.
The e-commerce landscape is rapidly evolving, and companies like Rokt are at the forefront of driving transformation.