Brevo, formerly known as Sendinblue, has set its sights on expanding its footprint in North America with the appointment of Isabelle Guis as CEO for North America and Global Chief Marketing Officer. This strategic move marks a significant investment in growth for the leading Customer Relationship Management (CRM) suite and signals the company's commitment to capturing a larger share of the fastest-growing market globally.
Guis brings a wealth of experience to her new role, having previously led Salesforce's $5 billion Sales Cloud Product Marketing department. At Commvault, she played a pivotal role in driving exponential growth, taking the Metallic SaaS business from $10 million to $100 million in annual recurring revenue (ARR) within two years.
Additionally, she spearheaded the expansion of Egnyte's Total Addressable Market (TAM) from $2 billion to $25 billion by introducing an innovative content protection solution. Guis’s impressive track record and expertise make her the ideal leader to guide Brevo's North American expansion.
In 2016, Guis was selected as one of the Top 100 B2B tech marketers in North America. She holds master's degrees in business administration from Harvard Business School and electrical engineering and computer science from SUPELEC (Ecole Superieure d'Electricite), Paris. She also likes to travel ethically and offers free consulting services to public and nonprofit organizations in the Bay Area.
Brevo recognizes the immense potential of the U.S. market, which currently represents only a marginal share of the company's revenue. With Guis’s strategic vision, Brevo aims to increase its revenue share from 20% to an ambitious 40% by 2025. CEO and founder Armand Thiberge expressed confidence in Guis’s ability to position Brevo as a user-friendly and highly efficient CRM suite that caters to the needs of mid-market and self-service clients in the value-oriented market.
According to Guis, Brevo differentiates itself in a saturated market by providing CRM simplicity, which is a crucial factor for U.S. customers. By offering powerful and personalized marketing engagements that deliver rapid returns on investment with just a few clicks, Brevo aims to address the needs of businesses seeking easy onboarding and effective marketing solutions. As a European-based company, Brevo brings a fresh perspective to the B2C and B2B markets in North America by offering a highly effective solution that complies with evolving data privacy and security standards.
As Brevo forges ahead under Guis' leadership, the company is poised to revolutionize the North American CRM market. With a focus on simplicity, efficiency, and compliance, Brevo's innovative solutions are set to empower businesses to thrive in an increasingly competitive digital landscape. The company's bold investment in growth reflects its unwavering commitment to providing exceptional value to customers and capturing a substantial market share in North America and beyond.