In today’s rapidly evolving professional landscape, the value of a strong professional network cannot be overstated. Building and maintaining robust networks is essential for career advancement, personal growth, and fostering a supportive community. However, research shows that there are challenges that women in particular face when developing professional networks. Furthermore, without genuine connections, networking can feel emotionally taxing, impersonal, and superficial.
So how do we address gender bias in networking? And how can women effectively grow their professional network in a way that is productive, enriching, and fruitful?
Examining the gender bias in networking
Women often face unique challenges in networking, which can impede their career advancement. One major obstacle is the unequal benefit they receive from face-to-face interactions with senior leaders compared to their male counterparts. Researchers at the Harvard Business Review found that cultural biases frequently favor men who display assertiveness and self-confidence, traits traditionally associated with competence. When women exhibit these same traits, they risk being perceived as overly aggressive, creating a double bind where they must navigate a narrow space between being too assertive and not assertive enough. Additionally, women often encounter biases that hinder their recognition and inclusion in high-status networks, even when they possess the necessary qualifications and skills. These challenges are compounded by a lack of access to informal networks and third-party endorsements that can vouch for their capabilities and potential. As a result, women may find it more difficult to build the professional relationships that are crucial for career growth and advancement.
Unlocking the secret to a more effective network
Forbes and Harvard Business Review suggest using third party ties as a more effective and impactful means of networking:
Third-party ties serve as bridges, connecting individuals to a high-status network that might otherwise remain out of reach. Such ties help both men and women forge valuable professional connections…they are not mere connections; they are endorsements, character references, and amplifiers of capability. They carry the implicit approval and trust of the mutual contact.
These “super connectors”, who act as implicit endorsements carry more weight as you navigate networking opportunities. Asking them to make introductions, suggest people to speak with or events to attend can yield impactful results.
This approach ties to another networking technique experts particularly recommend for women early on in their careers: building a personal “board of directors”. Not every mentor or connection is going to have expertise in all areas, and gaining different perspectives on career options, salary negotiations, and planning for the future will allow you to see multiple paths to success. Finding 3-5 individuals you admire and respect for different aspects of their careers (e.g., someone who rose really quickly to prominence; someone who has a fresh way of thinking; someone who manages work-life balance really well; someone who is personally engaging; or people who have skills you don't have), and using them as expert guides gives intention and direction to your conversations.
These two approaches to networking create stronger and deeper relationships, resulting in lasting contacts valuable throughout your career.
Meeting people outside your immediate network
Finding new people outside of your immediate network from college or work can be challenging. Below are our recommendations for expanding your network beyond those in your immediate circle.
Attend Industry Events: Conferences, seminars, and workshops are excellent venues for meeting new people. Be prepared to introduce yourself, ask insightful questions, and exchange contact information. Be sure to check out Women We Admire events here, including our Leadership and Networking Summit.
Be Genuine and Give Back: Authenticity is key in building lasting relationships. Offer help, share opportunities, and support others in your network. Networking is a two-way street, and giving back is as important as receiving.
Follow-Up: After meeting someone at a networking event, follow up with them to continue the conversation and build a relationship.
Leverage Social Media: Platforms like LinkedIn, Twitter, and professional groups on Facebook are powerful tools for connecting with like-minded professionals. Regularly engage with posts, share insights, and participate in discussions to build your online presence.