Hillary Super's reputation as a seasoned retail executive is defined by her ability to transform businesses by anticipating consumer trends and delivering high-emotion brands. With nearly three decades of retail expertise, Super is known for her success in repositioning major brands such as Anthropologie and Savage X Fenty. Her leadership is characterized by a deep understanding of vertically integrated retail brands, consumer insights, and the omnichannel landscape, which she utilizes to foster innovation and drive value creation. As she prepares to take on the role of CEO at Victoria’s Secret, her focus on delivering both profitability and a compelling customer experience is expected to play a pivotal role in accelerating the company’s growth.
Super’s career path reflects a broad range of experience in the retail sector. A graduate of the University of Southern California with a degree in humanities, she began her career in the late 1990s at Wet Seal, eventually holding key roles at major retailers such as American Eagle Outfitters, Ann Taylor, Gap Inc., and Guess. From 2019 to 2021, Super served as global CEO of Anthropologie, where she led the brand’s turnaround. Most recently, she was CEO and board member of Savage X Fenty, where she replaced founder Rihanna in June 2023. Her appointment as CEO of Victoria's Secret on September 9, 2024, follows her predecessor, Martin Waters, and signals the company’s next phase of leadership.
Super's leadership style combines a merchant's instinct with operational discipline, qualities that have earned her a strong track record of growth and innovation. As Victoria’s Secret focuses on expanding its product offerings and strengthening its digital and international presence, her expertise will be essential to navigating the brand through an evolving market. Additionally, her ability to blend consumer-driven insights with retail strategy ensures that Victoria’s Secret will continue to resonate with its customers while seeking new avenues for growth, both in North America and globally. As Super steps into her new role, the retail world will be watching to see how she leverages her experience to propel Victoria’s Secret into its next era of success.