Women We Admire is pleased to announce The Top 50 Women Leaders in Marketing for 2023. The list represents a diverse set of individuals spanning sectors from entertainment to technology to health and showcases the women who are trailblazing the future of marketing, brand management, digital strategies, and other related areas. In parallel, they lead their teams purposefully to innovate and drive meaningful change at their respective organizations.
Among this year’s awardees is Judy Toland, an award-winning and transformational CMO with an engineering background, who serves as Vice President of Global Audiences Marketing for Meta, where she oversees audience-led marketing, product strategy, and execution for all Meta business brands worldwide. With 24 years of experience, awardee Morgan Flatley serves as the Global Chief Marketing Officer and Head of New Business Ventures at McDonald's, overseeing award-winning marketing efforts and innovative business ventures that expand the McDonald’s brand reach.
As the Chief Marketing Officer of Aramark, awardee Karen Parker employs a collaborative leadership style that strengthens key stakeholder relationships and alignment with complex business needs. She has been recognized for her expertise in brand development, communications, revenue growth, market positioning, and business profitability.
Please join us in celebrating the accomplishments of The Top 50 Women Leaders in Marketing for 2023.
1. Morgan Flatley
Global Chief Marketing Officer & Head of New Business Ventures, McDonald's
Morgan Flatley began her professional career 24 years ago. Today, she is the Global Chief Marketing Officer and Head of New Business Ventures at McDonald's. In her role, Flatley oversees our award-winning marketing efforts, as well as new business ventures that extend the reach of the McDonald’s brand.
Since joining McDonald’s in 2017, Morgan has been the driving force behind some of the brand’s most inspired marketing campaigns. In 2020, as US chief marketing and digital customer experience officer, she led her team to unleash world-class creativity and harness the power of social media with bold, forward-thinking ideas. This approach led to initiatives such as the “Fan Truths” strategy and the record-breaking “Famous Orders” collaborations, resulting in dozens of creative excellence awards.
Morgan developed her passion for global brands early in her career. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. As CMO for the Global Nutrition portfolio, she oversaw brand positioning and innovation for Quaker, Tropicana, Gatorade, and Naked Juice.
Morgan credits her success to her authentic curiosity about the customer and her belief in the power of iconic brands to make a positive difference in communities. Her focus on consumer-led and insight-driven marketing programs ensures that customers receive the world-class experience that only McDonald’s can offer.
2. Gail Horwood
Chief Marketing & Customer Experience Officer of Innovative Medicines, US Novartis
Gail Horwood is the Chief Marketing and Customer Experience Officer of Innovative Medicines at US Novartis. She first joined the company in 2021 as chief experience officer and head of digital customer engagement in US pharma. Horwood is a marketing and digital product pioneer with strategic and operational skills acquired at trusted brands. She’s known for being a change agent who identifies the opportunity to transform marketing with a deep understanding of evolving consumer behavior, content, and data. She’s been an early and continuous adopter of social media.
Previously, Horwood was a CMO in North America at Kellogg Company and before that a VP of worldwide digital strategy at Johnson & Johnson Consumer Companies. Earlier in her career she worked with Hermine Mariaux, Inc. as an associate of product development. Horwood earned an undergraduate degree in art history from Colby College.
3. Karen Parker
Chief Marketing Officer, Aramark
Karen Parker is the Chief Marketing Officer of Aramark. She’s a diversified marketing executive and growth strategist who leverages industry expertise and superior business acumen to deliver results in brand and communications, revenue growth, market position, and profitability. Parker is an award-winning marketer and respected leader known for driving results by developing innovative solutions to address complex business needs. She’s a developer of key stakeholder relationships using a collaborative leadership style that creates alignment and advocacy.
Parker is known for being highly skilled in leading and mobilizing functional and operating teams in the design, development, and execution of system-wide strategic initiatives. Before joining Aramark, she was a president and principal at Apex Services and before that, a VP of marketing at Aspen Corporation. Earlier in her career she worked with Connect Korea as a VP of marketing. Parker graduated from Boston University with an MBA in marketing and from the University of Miami with an undergraduate degree in marketing.
4. Sara Correa
Chief Marketing Officer, Bridgestone
Sara Correa is the Chief Marketing Officer for Bridgestone Americas. Nashville, Tennessee-based Bridgestone Americas, Inc. is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In her role, Correa leads the company’s Marketing Center of Excellence and all marketing activities for the company’s tire and solutions businesses in the US and Canada. She oversees all brand and digital marketing efforts for the Bridgestone and Firestone brands, the company’s sports and engagement platforms, corporate communications, research and insights, and the company’s training initiatives.
Correa is an accomplished senior marketing executive with diverse, cross-industry experience. She has achieved nearly two decades of success identifying, developing, and commercializing B2B technology-based solutions in complex global markets. Correa graduated from The George Washington University with an undergraduate degree in international affairs.
5. Judy Toland
Vice President of Global Audiences Marketing, Meta
Judy Tolandis an award-winning, transformational CMO, with an engineering foundation. In May of 2023, she was appointed the role of Vice President of Global Audiences Marketing. This role is responsible for all audience-led marketing and product strategy, activation, and execution across all Meta business brands, globally. She has served as Head of the Meta Chicago office since August 2020. The Meta Chicago office was named a Top Workplace for midsize companies in 2021 and 2022 by the Chicago Tribune.
Judy has 29 years of experience. She joined Facebook in July 2019, with prior roles as VP of sales solutions and VP of global customer marketing roles, both with global marketing remit across Meta business brands. Prior to joining Meta, she held VP/SVP and CMO roles, with GE Capital, Wells Fargo, and Life Fitness. In these prior roles, she held responsibility for all aspects of marketing from product strategy, product and customer marketing, digital marketing, brand, martech, events/ partnerships, customer-facing education, and an in-house creative agency.
Judy has a BS in chemical engineering from Northwestern University and an MBA in marketing from the University of Michigan-Dearborn. She is passionate about Diversity, Equity, and Inclusion, having been a member of Diversity Councils at GE Capital, Wells Fargo, and now Meta. She is also a past Co-Chairperson of the GE Capital, African American Network, an employee resource group. She is now leading DEI and racial justice efforts across Meta as the executive sponsor of Woman@ (Meta's largest employee resource group), Meta Elevate & Meta Prosper.
9. Fiona Carter
Chief Marketing Officer, Goldman Sachs
Fiona Carter is the Chief Marketing Officer of Goldman Sachs. She’s also a member of the board of directors for the ANA and co-chairs SeeHer. In her role, Carter leads Goldman Sachs’ brand marketing, content, and digital strategy globally. She works closely with businesses across the firm to apply a cross-divisional lens in their execution in support of our One Goldman Sachs approach.
Previously, Carter was the chief brand officer for AT&T Communications and served as chief operating officer of Omnicom’s diversified agency services network, as well as managing director at Omnicom’s BBDO Advertising. She earned an MA in modern languages from the University of Oxford.
12. Elizabeth Parkinson
Senior Vice President of Marketing & Communications, The Ohio State University
A leading figure in strategic communications and brand marketing, Elizabeth Parkinson has more than 30 years of experience in higher education, professional sports, consumer products, business services, nonprofit organizations, and government. She is overseeing the consolidation of Ohio State’s marketing and communications efforts into one unit responsible for overall brand, marketing, and communications strategy and implementation. Parkinson leads an integrated team of strategic marketing and communications leaders focused on centralized centers of expertise, as well as college and unit-based professionals who support the distinct needs of their organizations in building brand strategies, enhancing community connections and engagement, and inspiring more students and families to seek Ohio State as a destination for excellence in education.
Parkinson joined Ohio State following a five-year tenure as assistant vice president for marketing communications at the University of Michigan, where she was responsible for the overall marketing and brand strategy for the university with direct oversight of brand management, creative, digital media, photography, and video. She led all central marketing communication efforts including the successful affordability program, the Go Blue Guarantee. Parkinson also played an integral role in leading the campus’s COVID-19 communications effort, including several initiatives to promote safety measures, testing, shared responsibility, and more.
View the complete list of awardees
13. Bernice Tsai
Vice President of Brand, Sponsorships & Reputation Marketing, NewYork-Presbyterian Hospital
Bernice Tsai is the Vice President of Brand, Sponsorships, and Reputation Marketing at NewYork-Presbyterian Hospital. NewYork-Presbyterian Hospital provides healthcare, medical, surgical, ambulatory, and emergency care services. Tsai is a marketing executive with experience spanning corporate financial services and not-for-profit, she has led both acquisition and engagement strategies that build increasingly strong customer relationships to generate acquisition, retention, and satisfaction. She is passionate about customer experience, strategic communications, creativity and innovation, and storytelling. Tsai is skilled at guiding brands and devising campaigns based on data but also insights and needs of the customer.
Before joining NewYork-Presbyterian Hospital, Tsai was a chief communications and marketing officer at Columbia University in the City of New York and before that an SVP at Citi. Earlier in her career she worked with American Express as an assistant manager. Tsai graduated from Northwestern University - Kellogg School of Management with an MBA and from Columbia College, Columbia University with an undergraduate degree in English and comparative literature.
15. Jenny Lee
VP of Global Digital Marketing & Customer Experience, Boston Scientific
Jenny Lee is Vice President of Global Digital Marketing and Customer Experience at Boston Scientific (BSC). In this role, Jenny is responsible for providing strategic guidance and support for both business unit and regional multi-channel marketing plans. Jenny joined BSC in 2017 as Marketing Director for Women’s Health, where she led global upstream and downstream marketing for the pelvic floor and intra-uterine health franchises.
Prior to joining BSC, Jenny was at Johnson & Johnson for nearly a decade, where she held various marketing, professional education, and change leadership roles in both the consumer and medical device sectors. Jenny is a board member of the American Council on Exercise (ACE Fitness) and previously served on the Board of Directors for the American Legacy Foundation (truth initiative) and The American Lung Association.
Jenny holds a BS in business administration from the University of Miami, and an MBA from The McDonough School of Business at Georgetown University, where she served as Student Body President. Jenny lives in Wellesley, Massachusetts, with her wife and two children.
18. Anna Wright
VP of Marketing & External Communications, North America, Prysmian Group
Anna Wright is the Vice President of Marketing and External Communications, leading Prysmian Group’s branding and media initiatives for North America. Anna’s extensive experience working across newsrooms and corporate settings provides her with unique perspectives that she leverages to help promote Prysmian’s external image and marketing initiatives in the U.S. and Canada.
Anna began her career as a TV news anchor for stations throughout the Midwest, anchoring “Good Morning Cincinnati” at WKRC-TV, the local CBS station. After leaving the news industry and transitioning careers, she excelled in marketing positions at Johnson & Johnson, national law firm Dinsmore & Shohl, and Northern Kentucky University. Anna earned her Journalism degree from the University of Missouri School of Journalism.
22. Alicia Alston
Vice President of Marketing Communications, Quad
Alicia Alston, Vice President of Marketing Communications at Quad, is a seasoned strategist who thrives on the art of aligning the company’s communications efforts with broader business goals. Recognizing the critical link between workplace culture and business performance, Alicia is the driving force behind the company’s strategic communications initiatives and leads that are blending purpose, culture, and organizational growth across all message platforms. By integrating the company’s internal and external communications functions, she and her team are cultivating a unified voice for Quad, ensuring consistency in messaging and enhancing overall communication effectiveness.
Alicia began her career in the government and non-profit sectors and expanded her expertise to include employee, external, and stakeholder communications in a decades-long career at Prudential Financial. She assumed roles of increasing responsibility eventually working her way up to a senior executive role leading purpose communication, along the way earning a gold PRSA Pyramid Award, and several leadership and change agent awards for her work integrating diversity, equity, and inclusion into the company’s business model.
Alicia is an active member of the Central New Jersey chapter of Jack and Jill of America, the chair of the Communications Committee for the NAACP of Hunterdon County, and a member of the Alumni Association board of directors for the Rutgers University School of Communications and Information. She is also an executive consultant to and founding member of Prudential’s Black Leadership Forum, the company’s largest business resource group focused on advancing Black talent. She holds an undergraduate degree in communications from Douglass College at Rutgers University and is pursuing a mini-MBA from Rutgers in marketing and branding. She lives in Central New Jersey with her husband, two of her four children, her dad, and her mini poodle.
23. Tricia Warnken
Vice President II of Marketing & Customer Experience, CHG Healthcare
Tricia Warnken is the Vice President II of Marketing & Customer Experience at CHG Healthcare. She is an executive leader of multi-functional marketers and product management teams. The 100+ people are accountable for creative strategy, brand management, customer product solutions, interactive strategy, media buying, content development, marketing automation, customer experience measurement, reputation management, and research and customer insights.
With over twenty years of marketing experience, Tricia is a passionate, customer-obsessed executive with extensive experience managing and executing digital and traditional marketing, social media, and direct marketing initiatives. She has a demonstrated history of working in the healthcare staffing and recruiting industry and consistently drives results in marketing transformation, revenue growth, and best-in-class customer experiences. Tricia is driven by the desire to deliver for customers through the alignment of marketing and product solutions with corporate and operational strategies. She plays a key role in helping brands grow through marketing strategy, customer experience, digital marketing, demand generation, growth marketing, brand management, and account management. Tricia graduated from the University of Montana with an undergraduate degree in marketing.
25. Gayle Troberman
Chief Marketing Officer, iHeartMedia
Gayle Troberman is the Chief Marketing Officer of iHeartMedia. Troberman leverages the company’s extensive range of content, experiences, and technologies to bring brands together in new ways with consumers across all of the company’s businesses, iHeartMedia’s 859 radio stations, and iHeartRadio. Troberman is a marketing innovator and visionary.
Prior to iHeartMedia, Troberman served as a chief marketing and ideas officer for IPG Mediabrands. Before that, she spent 16 years at Microsoft, first launching Internet startups and building the first branded entertainment team online, and then as their chief creative officer, overseeing their portfolio of brands and global advertising campaigns across consumer and business-to-business products, including Windows, Office, Bing, and XBOX. Troberman graduated from Ithaca College with an undergraduate degree in communications.
26. Janda Lukin
Chief Marketing Officer of Campbell Snacks, Campbell Soup Company
Janda Lukin is the Chief Marketing Officer of Campbell Snacks at Campbell Soup Company. She leads the team that builds our brand relevancy and drives consumer demand through innovation, activation, and business performance for brands like Goldfish, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, and Cape Cod. She reports to the President of the Snacks division. Lukin joined the company in 2016 as vice president of marketing for beverages and was appointed vice president of marketing for soup in 2018, where she developed plans to revitalize the $1.7B soup portfolio.
With more than two decades in the food industry, Lukin has broad marketing experience and has served in roles of increasing responsibility. She spent 14 years with Mondelēz International where she led the Oreo and Chips Ahoy! business, the team that launched belVita breakfast in the US, and was the general manager for global e-commerce. Lukin graduated from Vanderbilt University with an MBA and from the University of Virginia with an undergraduate degree in history.
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27. Vanessa Peace
Vice President of Marketing Strategy, American Cancer Society
Vanessa Peace serves as Vice President of Marketing Strategy at the American Cancer Society, where she oversees integrated marketing strategies and cross-functional teams to develop action plans while implementing various campaigns in support of fundraising at the American Cancer Society.
Vanessa has extensive experience and success growing global, leading brands across a wide range of industries, including healthcare, telecommunications, and aviation. She started her marketing career at advertising agencies, like NewAd Montreal & Marketel/McCann, Montreal. She brings a deep passion for mentoring, developing talent, and internal and external collaboration with employees, creative agencies, vendors, and corporate partnerships.
Vanessa holds a bachelor’s degree in sociology from Concordia University in Montreal, Canada. Her professional achievements have earned her awards and recognitions such as the Southwest President’s Award, the AT&T Global Marketing Marketer Award, and 40 under 40 Brand Innovators to Watch. In her personal life, Vanessa is a wife, mother of two, and active advocate as the North Texas Representative for the Rett Syndrome Foundation for more than 10 years.
30. Christine Brodeur
Chief Marketing Officer, Vialto
Christine Brodeur is the Chief Marketing Officer of Vialto. Vialto Partners is focused on transforming the global mobility ecosystem to support multinational organizations and their employees. The organization sparks growth and creates meaningful impact for businesses and individuals in more than 150 countries, supported by a team of over 6,000 dedicated immigration, tax, human resources, and technology professionals. Christine uses her experience in B2B and B2C marketing, communications, PR, and branding to drive Vialto Partners’ marketing strategy with customer-centricity at its core.
Before joining Vialto, Brodeur was a global marketing director at Deloitte and before that, a CEO at Socket Media. Earlier in her career she worked with Publicis Groupe as a vice president. Brodeur graduated from Oberlin College with an undergraduate degree in English language, literature, and letters.
31. Sylvia Cintron
VP of Marketing, Forward Air Corporation
Sylvia Cintron is the Vice President of Marketing of Forward Air. Originally from San Juan, Puerto Rico, Sylvia is a seasoned marketer experienced in growth, ROI, and innovation in fast-paced corporate and agency environments. With over 25 years of experience, she has navigated the sales and marketing space for B2B, B2C, and nonprofit organizations.
At Forward, she has built and led a department responsible for customer acquisition and retention marketing, branding, investor and media relations, corporate communications as well as overarching sales support. Her integration of marketing and corporate communications branding resulted in an 18% increase in social media shares. Sylvia also spearheaded the enhancement of the customer-facing website; improved UX and optimized content decreased bounce rate by 32% while online quoting functionalities generated activities over $4M in value within 8 months of launch. Her comprehensive marketing strategy led to a 63% increase in sales generated by marketing activities and a 57% increase in qualified leads.
As for her leadership style, Sylvia leads with a singular energy that is heard and felt throughout the halls of Forward. This passion has resulted in the significant expansion of her department, which has nearly doubled since 2021, with mostly millennial and Generation Z employees. She stands firmly by "The Four M's," her personal breakdown of the definition of successful relationships: manage, mentor, motivate, and measure/monitor.
Sylvia excels in developing and delivering results-driven strategic frameworks aligning the brand with segmentation, competitive analysis/market intelligence, prospecting, lead generation, and product and market development. She sees herself as a facilitator who encourages teamwork and developing partnerships. She is well-known for collaborating with cross-functional teams, clients, and executives to provide leadership and direction for marketing.
32. Elizabeth Marshall
Vice President of Marketing, Trinity
Elizabeth Marshall is an award-winning marketing and communications executive who has been helping companies differentiate themselves by building a strong brand presence for over 25 years. She started her career in public relations at Schwartz Communications servicing a variety of successful high-tech and healthcare-focused clients. She then branched out to become a director of communications at Keyware Technologies, an international biometrics company that she helped take public on the Brussels Stock Exchange.
Elizabeth then spent 13 years at Decision Resources Group, a global leader in market research for the biopharma industry. As VP of marketing during that time, she led the rebranding and marketing efforts for 11 acquisitions. She has headed up the Marketing for IDEMIA, a high-tech government contractor that runs the enrollment services for TSA Precheck and produces 80% of the US driver’s licenses. Elizabeth currently is the Vice President of Marketing for Trinity Life Sciences, the leader in commercialization consulting for life sciences companies, where she leads a team of rock stars who execute robust marketing programs that add value to the brand.
Liz has an undergraduate degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University with a minor in political science. She also has an MBA from the Questrom School of Business at Boston University.
35. Dana Jermstad
Vice President of Marketing and Communications, Prevea Health
Dana Jermstad, who began her career 20 years ago, is the Vice President of Marketing and Communications of Prevea Health, a company with a strong focus on innovation, compassion, and patient-centered care. Her background and experience in managing crisis communications, TV news and promotions, experience in video production, and a wide knowledge of social media, all contribute to the success of promoting Prevea Health and the HSHS Wisconsin Hospitals. Dana enjoys strategizing with teams to see how they can take an idea and implement it through their various communications channels.
Dana’s specialties include social media, public relations, crisis communications, marketing, video production, and internal and external newsletters. Prior to her current role, she worked as director of communications and public relations at Prevea, where she gained experience managing crisis communications, TV news and promotions, and social media. She earned her undergraduate degree from St. Nobert College in Communications and Spanish before working in the broadcast and communications departments of TV outlets like WFRV-TV and Fox Sports.
36. Nancy Rewis
Chief Marketing Officer & Vice President, Berry College
Nancy Rewis is Vice President of Marketing and Communications for Berry College. She leads the Marketing and Communications teams, actively supporting the strategic goals of the College. Nancy is responsible for managing a comprehensive marketing strategy for the institution and works across all departments to tell Berry’s story through public relations, digital marketing, creative services, video, and photography. Over the last four years, Nancy has led comprehensive market research and a rebranding of the college. She spearheaded the development of a new brand platform and implemented a multi-channel marketing strategy to increase and diversify enrollment at the institution. In partnership with Enrollment Management and IT, Berry grew its first-year enrollment by 48 percent from 2018-21 and enrollment of students of color by 90 percent. In addition, the college has increased the high school GPA of its incoming classes for three straight years.
Prior to her role at Berry, Nancy was VP of marketing and eCommerce at Gem Shopping Network in Atlanta, Georgia. From 1994-2014, she served in a variety of roles at Turner Broadcasting, including VP of marketing and brand development. She was also senior director of brand partnerships and director of marketing for Turner Classic Movies. As a strategic leader, Nancy consistently delivered results through integrated marketing, partnerships, and brand extensions. She built a portfolio of five businesses, generating more than $70M in gross revenue, and directed product development and multi-platform marketing.
Nancy earned an undergraduate degree in broadcast journalism from the University of Mississippi. She’s a member of the American Marketing Association, CASE District III, and has served as Executive Mentor at Turner Women Today.
37. Nicole Hart
Vice President of Marketing, Credit One Bank
Nicole Hart is a seasoned advertising and marketing professional with a remarkable career spanning two decades. With a proven track record in strategizing, executing marketing campaigns, and delivering tangible results, she has established herself as a leader in her field. Her extensive experience and exceptional skills have led her to take on key roles in renowned organizations including MGM Resorts, Hilton, and most recently as Vice President of Marketing at Credit One Bank.
In her spare time, Nicole also has her own marketing consulting agency, NH Marketing Solutions, which assists businesses in developing their marketing capabilities and strategy. Outside of her professional endeavors, she has been actively involved with the American Cancer Society as a board member and co-chair from 2016 to 2019.
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39. Rose Holden
Executive Director of Brand Marketing Communications, Comcast
As Executive Director of Brand and Acquisition Communications for Comcast, Rose Holden oversees the strategic and creative development of integrated marketing communications for Xfinity TV, Internet, and Mobile product lines. Her dual focus on spearheading large cultural moments for the brand and driving demand generation for products has helped cement Xfinity’s position at the forefront of entertainment and technology, contributing to Xfinity Mobile becoming one of the fastest-growing mobile services in the US, bringing back E.T. for an Xfinity connections story that garnered over 200 million online views, and leading Xfinity to be named as one of the most valued brands in the world.
For Symphony, the collection of 30+ brands across Comcast NCBU that work together to support aligned goals, Holden directs all Xfinity-focused moments, ensuring that the brand is represented in an authentic and effective way to each audience.
Prior to her current role in the company, Holden led integrated marketing communications campaigns for the multicultural audience, including strategy, concept development and ideation, and production and execution of creative for TV, digital, print, radio, OOH, and social media.
40. Kara Rousseau
Vice President & Head of Marketing, Walmart Connect
Kara Rousseau is the Vice President of Marketing and Lightbox Creative for Walmart Connect, the media and advertising arm of America’s largest retailer and the Fortune 1 company. A senior marketing executive with over 25 years at leading media & entertainment companies, Kara now proudly leads a 200+ person team at Walmart Connect (WMC) across Brand and Partner Marketing, Client Solutions, Category Insights, Creative, Marketing Operations, and Training and Development.
During her 4+ year tenure as part of the leadership team at WMC, Kara has led the rebranding and repositioning efforts to Walmart Connect (from Walmart Media Group), spearheaded the vision and foundation for our differentiated “One Walmart” omnichannel solutions, championed best-in-class creative for our Advertisers, launched a WMC certification program, established a Partner Marketing practice supporting API and 3P sellers, and built a team of diverse & passionate marketing rockstars.
Kara is a frequent speaker at industry events and podcasts on the unique role of retail media and the importance of omnichannel marketing solutions in today’s media landscape. She currently holds the #1 most downloaded episode of 2023 of The CPG Guys popular podcast.
Prior to Walmart, Kara served as an SVP at Disney Ad Sales for over 13 years and, before that, at Warner Media. She began her career at advertising agencies in both account management and media planning roles. Throughout her career, Kara has built and led high-performing teams in creating strategic marketing campaigns and solutions that are deeply rooted in consumer insights and brand storytelling. She graduated from Colgate University with Magna Cum Laude and Phi Beta Kappa honors. She lives in Hoboken, NJ, with her teenage daughter.
41. Erin McReynolds
Vice President of Marketing & Client Experience, Fremont Bank
Erin McReynolds is an award-winning marketing strategist with over 20 years of experience in delivering successful lead generation, customer acquisition, and revenue growth for both B2B and B2C companies. Renowned for a rare combination of strategic and creative capabilities, Erin crafts actionable marketing strategies that not only elevate brands to world-class status but also yield tangible bottom-line results.
Erin is currently the Vice President of Marketing and Client Experience at Fremont Bank, a mid-size, full-service institution based in the San Francisco Bay Area. Her dynamic approach has revitalized the bank's brand and marketing efforts, evolving it from dull and dated to a vibrant, modern, and relevant entity. Notable achievements during her tenure include establishing robust content and social media marketing engines; designing practical brand, content, and social media strategies; and achieving double-digit increases in leads, mobile app usage, social media following, and website traffic.
Prior to her role at Fremont Bank, Erin was the founder of Chrome Canyon, a distinguished marketing and design agency. There, she consulted with C-Suite executives, providing guidance and playbooks for integrated marketing initiatives. Her strategic counsel proved instrumental in propelling brand awareness, driving conversions, and enhancing revenue streams for companies in professional services, financial services, online retail, and other industries.
42. Bradi Henao
Vice President of Marketing, Gordian
As Vice President of Marketing, Bradi Henao is responsible for leading Gordian’s global, integrated marketing, brand, and communications strategy. She oversees strategic marketing efforts focused on building market reputation through world-class messaging in support of Gordian’s customer-centric approach. Her key priorities include customer acquisition, implementation, retention, and expansion across all markets the company serves.
Bradi has more than 15 years of marketing leadership experience creating and executing strategic marketing initiatives to meet business objectives for domestic and international companies. She holds an MS in marketing with an accounting emphasis and an undergraduate degree in marketing and management, both from Clemson University.
44. Janeen Vogelaar
Chief Marketing Officer, Salo
Janeen Vogelaar is an award-winning brand, marketing, and creative professional with more than two decades of experience in various markets, both domestic and international. She specializes in driving growth, engagement, and innovation - whether she’s creating multi-platform marketing campaigns, enhancing the marketing tech stack, strengthening a corporate brand, building diverse creative teams, or leading impactful business initiatives.
Janeen is currently based in Minneapolis as Chief Marketing Officer at Salo, a Korn Ferry company. In her role she optimized and expanded the marketing mix, driving increased lead activity by 71% in her first year. As part of the leadership team, Janeen helped drive 48% YoY growth leading to a successful company buyout in 2023. Prior to Salo, Janeen held leadership roles in marketing and creative for media organizations in Los Angeles, London, and Silicon Valley including CBS, BBC Worldwide, ITVS, and more recently KARE-11 in Minneapolis.
Janeen has also earned a reputation as a creative powerhouse, as the recipient of more than 22 industry marketing awards including 8 local television Emmys. She is adept at creating meaningful and memorable brand touchpoints that engage new audiences and build brand loyalty. She is a fierce advocate for the customer experience, ensuring strategic priorities put customer research, data, and feedback at the heart of every decision.
Janeen has a passion for documentary films and served as executive producer of an Alfred I. DuPont-Columbia University award-winning, feature-length documentary, Love Them First: Lessons from Lucy Laney. Many of her current and past roles have included cause marketing initiatives, highlighting stories of underrepresented communities, especially for children. As part of her commitment to the community, Janeen serves on the Solid Ground board to help further the mission of helping local families build strong foundations to emerge from the cycle of home insecurity. She resides in MN with her husband and two children.
46. Tycene Fritcher
Chief Marketing Officer, Outcomes™
Tycene Fritcher is an executive go-to-market strategist, brand builder, value generator, and revenue creator, with more than 20 years of senior management in SaaS and HIT organizations. An expert at corporate and vertical product strategy, creating categories, generating demand, and driving sales, she is focused on navigating the customer buying journey and building loyalty from marketing, product, and sales to client success. Fritcher was recognized as one of the Top Women in Healthcare Technology in 2021.
Currently serving as the Chief Marketing Officer, Fritcher oversees corporate communication, product marketing, and vertical go-to-market efforts for pharmacy, payer, and pharma, in addition to thought leadership, advocacy, and government affairs. Outcomes® drives better health outcomes by uniting technology and clinical relationships through a connected healthcare network. As a leading patient-centric technology business, they unite pharmacies, payers, and pharmaceutical companies through patient engagement solutions, tailored tools for the future pharmacy, and advanced workflow optimization.
Fritcher graduated from the University of Tampa - John H. Sykes College of Business with an undergraduate degree in management and marketing.
48. Kate Wingard
Vice President of Brand and Marketing, Brand Repair Inc.
Before joining forces with long-term client Brand Repair Inc. as Strategic Brand Advisor, Kate Wingard served as Vice President of Brand and Marketing at Lolli & Pops, where she successfully helped the company grow its digital presence and led its creative content team to establish its high-quality, delightful reputation as a candy store with more than 64 locations across the United States. As a seasoned and highly skilled marketing lead, Wingard brings a wealth of experience in content strategy, creative direction, consumer marketing, and brand identity and messaging. She began her career as a fashion assistant at Hearst and went on to serve as fashion editor for multiple Condé Nast magazines, including Glamour, Self, and Mademoiselle. She went on to work as creative director for Swift Communications prior to founding her own Colorado-based company, Church & State Optics, where she was president.
An innovative and strategic thinker with more than 24 years of B2B and B2C marketing experience across multiple sectors, including lifestyle products, consumer goods domains, and apparel, Wingard displays a track record of success in strategic marketing, paid social, and analytics reporting – all of which have helped propel tremendous growth for her clients. She earned her undergraduate degree from The University of Georgia and lives in Greensboro, North Carolina.
View the complete list of awardees