Erica Hakonson
Company:
Maven Collective Marketing
Title:
CEO
Category:
Top 50 Leader in Marketing & Technology
Award Year:
2024
Profile
Erica Hakonson is a distinguished figure in the world of B2B digital marketing. As the CEO and Founder of Maven Collective Marketing, she has led her agency to impressive heights, winning more than 160 awards including the B2B Agency of the Year by PR Daily and Top Digital Strategy Firm from TechBeheMoth. Her commitment to women in tech and business has been equally impactful, earning her the Female Entrepreneur of the Year, Silver Award, as well as being published in the Globe & Mail as part of my Globe Career’s Leadership Lab. With a dedicated career in tech, spanning more than 18 years, Erica's leadership and innovative approach have made Maven Collective Marketing a beacon of success in digital marketing (https://www.linkedin.com/in/ericahakonson/) .
Areas of Expertise
Digital Strategy
Marketing Strategy
B2B Marketing
Microsoft Partner Marketing
SaaS/Tech Marketing
Entrepreneurship
Performance Marketing
SEO/SEM/ABM/AI
Company Overview
Maven Collective Marketing, a pioneer in Microsoft Partner Marketing, has been named Best Company to Work with by GoodFirms, Top 10 Digital Marketing Companies in Canada by MarTech Outlook Magazine, and recognized with the Global Marketing Excellence Award by Clutch. Specializing in delivering impactful results for global SaaS and software services clients, particularly for Microsoft Partners, the agency offers exclusive services and innovative products, including the Microsoft AppSource Listing Self-Audit and the MS Partner Digital Performance Self-Audit packages, as well as award-winning strategic and digital marketing services (https://mavencollectivemarketing.com).
Interests
Women in Tech/Women in Business
Social and Environmental Business Performance
Philanthropy & Community Engagement