Rachel Richter

Rachel Richter is a business oriented, revenue generating data and analytics executive. She has deep experience overseeing analytics, insights and operations, including predictive modeling, segmentation & targeting, marketing & digital analytics, business intelligence, data warehousing, customer/market research, marketing operations and lead management. Rachel has a background in research & analytics across industries such as information services, healthcare, media, financial services and CPG. She is currently the Vice President of Insights, Analytics & CRM Operations at Change Healthcare. Previously, she was the VP of analytics, insights & operations at Dun & Bradstreet, where she was responsible for overseeing the application of data & analytics internally to drive revenue growth. She also co-led Dun & Bradstreet's Corporate Social Responsibility Program and founded a pro bono analytics program in 2017. Prior to that, she worked as a research director at Turner Broadcasting, where she was responsible for supporting Digital Ad Sales by analyzing trends and visitor behavior across Turner’s digital properties and assessing the impact of advertising campaigns. She is a founding member of Women Leaders in Data & AI.