Abi Claus

Abi Claus is the Director of Salesforce at Stronghold Technology Holdings, a tech-startup arm of Stronghold Investment Management, a Dallas-based private equity firm. She manages a team of Salesforce developers who implement and administer the company’s CRM and integrations with bespoke applications while developing technologies to transform both the oil-and-gas and land-and-title industries. Abi shares a passion for building amazing teams and curating company culture, as well as translating complex technical concepts into relatable language, optimizing end-user experience, troubleshooting user adoption challenges, and implementing change management strategies. Over the course of her career, Abi has received multiple technical certifications from Salesforce for her implementation and administration expertise. Prior to joining Stronghold, Abi was a Salesforce consultant and solution owner at Slalom, where she built and developed breakthrough technologies implemented by Fortune 500 companies and state and local governments. She previously worked in the high tech, healthcare, automotive and finance industries. Abi holds an undergraduate degree in merchandising from Texas Woman’s University. A skilled presenter and renowned expert, Abi was a speaker at one of the world’s largest tech conferences, Dreamforce, in 2019. She is a user-group leader for Women in Tech, as well as a mentor for women navigating their careers.