Norma Garcia-Muro

Norma Garcia-Muro’s career is dedicated to entertainment experiences and the technology that fuels them, and with her expertise she brings a contagious passion for film, broadcast, theatrical exhibition, and cinema technology to the United States and abroad. As vice president of marketing at Kaleidescape located in Silicon Valley, Norma draws upon her extensive foundation in film marketing to propel Kaleidescape’s growth and impact the home cinema experience. Prior to Kaleidescape, Norma drove early success in the strategy and marketing of top titles at Paramount Pictures. She later transitioned to Lucasfilm in San Francisco to become their head of international marketing, where her multifaceted position included the strategic oversight of the Star Wars and Indiana Jones franchises across global markets, along with the marketing and distribution of the Emmy® Award-Winning series Star Wars: The Clone Wars, and the launch of George Lucas’ NAACP Image Award-Winning biopic Red Tails. At Dolby Laboratories, Norma led marketing efforts and a global team of over 40 to support next-level-technology PLF game-changer Dolby Cinema through their opening over 100 sites worldwide. She later transitioned to THX Ltd., where she oversaw premium cinema experiences, including the launch of THX Ultimate Cinema and its first site launch at the historic Regency Westwood Village Theatre in Los Angeles. Beyond her career as a leader in entertainment and technology, Norma is a consummate motivator and mentor with a passion for empowering young women with diverse backgrounds within the industry. She served as a mentor of UNIC Women’s Cinema Leadership Program and is a member of both Women in Tech and Women in Exhibition. She was the Founder of the Latino Employee Network MUNDO under Dolby’s Diversity and Inclusion program and the Founder of #WomenCOLLAB, a resource-sharing association connecting female entertainment and tech professionals in the Bay Area. Norma received the 2023 Inspiration Award from Women in Consumer Technology at CES and named Top 50 Women Leaders of San Francisco by Women We Admore. In 2021 and 2020, Norma was named one of the Top 50 Women in Global Cinema. She currently serves on the Advisory Board for WiCT and sits on the Board of Directors of The Poppy Jasper International Film Festival.