Tracy Irvine

Tracy Irvine is the Senior Counsel and Head of the Advertising, Marketing and Promotions Center of Excellence for VF Corp. VF, headquartered in Denver, Colorado, is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including The North Face, Vans, Timberland and Dickies. In her role at VF, Tracy advises on everything from contracts to marketing initiatives to brand strategy, with a focus on marketing and product claims, sustainability-related initiatives, ESG issues and associated materials review. Tracy also heads the Advertising, Marketing and Promotions Center of Excellence for the Legal Department at VF. Prior to joining VF, she was a marketing counsel for Visa U.S.A., supporting their global advertising, marketing and sponsorship initiatives, and before that she was senior counsel for NRG Energy in Houston, Texas. Tracy began her legal career as an associate at Norton Rose Fulbright (formerly Fulbright & Jaworski) after graduating from Tulane University Law School in New Orleans (she was part of the “Katrina Class” – they began their school year in August of 2005, a week before Hurricane Katrina hit the city). She went to The University of Texas at Austin for college, where she earned an undergraduate degree in business administration with a focus on business marketing.