In 2024, as Athletech News delves into the realm of Women in Charge in March, it becomes evident that the boutique fitness industry is witnessing a significant presence of female leaders driving innovation and addressing crucial issues like mental health, women’s wellness, and menopause. These trailblazing female founders are not only pioneering new programming but also actively championing the advancement of other women within the industry.
One notable platform aiding these female leaders is Xplor Mariana Tek, a leading boutique fitness software platform designed to streamline operations, deepen client connections, and improve service delivery. According to Shannon Tracey, Vice President of Business Development, Mariana Tek offers automation and insights that allow these leaders to focus on strategic aspects of their businesses.
Among the successful female partners of Mariana Tek is Julie Cartwright, the visionary behind Pvolve, which embraces an omnichannel strategy to offer members flexibility in fitting movement into their daily lives. Cartwright emphasizes the importance of female leadership in the fitness industry, noting that women overwhelmingly constitute the consumers of boutique fitness. She underscores the emotional connection women have with fitness, making them adept at leading fitness businesses.
Aryan Rashed, another partner, launched TREMBLE during the pandemic, offering high-intensity, low-impact workouts across the country. She emphasizes the importance of community and connection, citing Mariana Tek's platform as instrumental in building and maintaining that community.
Melissa Weiss, Founder of RE/GEN Method, highlights Mariana Tek's role in providing insights into client preferences and engagement, enabling personalized client service. Weiss aims to address gaps in women’s healthcare through her science-based fitness concept, advocating for a holistic approach to well-being.
Kamille McCollum, Co-Owner of BODYBAR Pilates, echoes the sentiment of community-building, emphasizing the importance of boutique fitness in fostering physical goals and creating a supportive community.
Tracey emphasizes that these female leaders understand their clientele intrinsically because they are their customers, resulting in authentic and tailored experiences that resonate deeply with clients.
Female CEOs are spearheading transformative changes in boutique fitness, addressing diverse needs and fostering inclusive communities. Their leadership not only drives innovation but also inspires and empowers other women within the industry. With platforms like Mariana Tek supporting their endeavors, these female leaders are poised for continued success in revolutionizing the fitness landscape.