Lara Balazs, the General Manager and Chief Marketing Officer (CMO) at Intuit, has been named among the 2023 Forbes Entrepreneurial CMO 50. This prestigious recognition by Forbes reflects her exceptional work in transforming Intuit’s brand and the company's digital marketing strategies.
Under Balazs’ leadership, Intuit has undergone a transformation that has elevated its brand from a lesser-known parent entity to a unifying brand that incorporates all its product portfolio. Her approach to achieving this involves leading with the Intuit name in every instance where one of their products is present.
Balazs and her team also use data and customer input from across the platform to deliver personalized solutions to meet specific customer needs.As part of her transformational work, Balazs updated the company's identity.
Only the second time in its 40-year history, and designed next-generation digital strategies across various platforms, including TikTok, Roblox, and the metaverse. Additionally, Balazs partnered with viral machine Mr. Beast and Steve Ballmer and the L.A. Clippers in building the technology-forward arena, the Intuit Dome.
Balazs' leadership has also seen Intuit invest in creating a more inclusive economy by supporting underserved communities and small businesses in countries where the company operates. This investment helps ensure that Intuit's technology and services are accessible to everyone, regardless of their economic or social background.
Balazs' achievements at Intuit are not only reflected in her recognition as one of Forbes' Entrepreneurial CMO 50, but also in the success of the company's products and services. Intuit is known for its suite of financial software products.
These products have revolutionized the way individuals and small businesses manage their finances.Lara Balazs' leadership as General Manager and CMO at Intuit has been instrumental in transforming the company's brand, digital strategies, and approach to inclusivity.
Her work has earned her a well-deserved recognition as one of Forbes' Entrepreneurial CMO 50, and it is evident that she will continue to drive the company's success in the years to come.