Blake Lively, renowned actress and entrepreneur, is once again making waves in the beverage industry with the launch of Betty Booze, an alcoholic ready-to-drink (RTD) extension of her successful Betty Buzz mixer brand. This exciting expansion aims to cater to a new audience and capitalize on the growing popularity of low-alcohol sparkling cocktails.
Lively initially introduced the Betty Buzz sparkling mixer line in 2021, offering a range of non-alcoholic options. Now, with the introduction of Betty Booze, she is taking her brand to new heights.
The canned drinks feature a selection of enticing flavors, including sparkling tequila with lime shiso, sparkling tequila with oak-smoked lemonade, and sparkling bourbon with apple ginger sour cherry. These tantalizing combinations are the result of Lively's personal recipes, which she has perfected over the years for her loved ones.
One of the key selling points of Betty Booze is its commitment to using only high-quality ingredients. The drinks are crafted without any artificial flavors, colors, or sweeteners, ensuring a refreshing and authentic taste experience. Each four-pack of 12-ounce cans will be available for purchase at a retail price of $14.99, providing both convenience and value to consumers.
The introduction of Betty Booze is not just a standalone venture but a strategic move in Betty B Holdings' broader expansion strategy. The company aims to capture new audiences and establish a stronger presence in the market.
This move comes after Betty Buzz tripled its corporate footprint in Manhattan by relocating to a spacious 2,100-square-foot space on the seventh floor of 381 Park Ave. S. This significant increase in space reflects the brand's ambition to scale up operations and meet growing demand.
Furthermore, Betty Buzz has been actively pursuing partnerships to enhance its brand presence. In February, the company announced its first national restaurant partnership for its non-alcoholic beverages with Yard House, a popular American sports bar chain.
This collaboration not only showcases the brand's versatility but also provides exposure to a wider customer base. Moreover, Betty Buzz has expanded internationally, making its products available in the United Kingdom and Canada. This global expansion demonstrates the brand's commitment to reaching consumers beyond its home market.
With the launch of Betty Booze and its ongoing expansion efforts,Lively and Betty B Holdings are poised for continued success in the beverage industry. The combination of Lively's star power, the brand's commitment to quality, and the strategic partnerships forged along the way create a compelling recipe for growth.
As consumers seek convenient and high-quality options for their beverage choices, Betty Booze is well-positioned to make a splash in the market and captivate taste buds worldwide.