Women We Admire is pleased to announce The Top 50 Women Leaders in Wellness and Fitness for 2023. Due to the growing importance placed on individual health and well-being, the fitness and wellness business is flourishing. Today's consumers are increasingly willing to invest in products and services that enhance their health, fitness, nutrition, appearance, sleep quality, and mindfulness. Notably, fitness centers, studios, clubs, and gyms also constitute a substantial portion of this trillion-dollar industry, which is poised for significant expansion. Looking ahead, the global health and wellness market is projected to reach $12.9 trillion by 2031, marking a substantial increase from its 2021 value of $4.7 trillion.
Moreover, women have increasingly ascended to leadership roles within the wellness and fitness realm. Whether they hold V-level or C-level positions, these pioneering female leaders are instrumental in transforming the industry by introducing novel viewpoints, championing inclusivity, embracing innovation, and advocating for a more all-encompassing and holistic approach to health and well-being. Their efforts are not only fostering diversity and dynamism within the sector but also enhancing its capacity to adapt to the evolving requirements of its clientele.
Among the notable individuals featured on this year's roster, Kristen Wheeler stands out as the Vice President of Operations at Gold's Gym, a global powerhouse with an impressive presence spanning more than 700 locations, catering to the daily fitness needs of three million individuals across six continents. Another remarkable inclusion is Ami Desai, the CFO at Take Command Health, a pioneering healthcare technology platform that is revolutionizing health benefits for both employers and employees. Under Desai's visionary leadership, TCH has experienced remarkable growth, nearly doubling its revenue each year and expanding its reach to encompass all 50 states. Lastly, we proudly introduce Vina Leite, who serves as the Chief People Officer at GoodRx, a medical app that has garnered unprecedented popularity over the past decade and has facilitated savings exceeding $60 billion for consumers.
Please join us in celebrating the accomplishments of The Top 50 Women Leaders in Wellness & Fitness for 2023.
1. Genevieve Skory
Chief Field Development Officer, Plexus Worldwide
Genevieve Skory is the Chief Field Development Officer of Plexus Worldwide. She first joined the company in 2018 as director of ambassador training. Plexus Worldwide, LLC, is a leading health and wellness company featuring products that enable people to improve their lives and well-being. With hundreds of thousands of independent business owners worldwide, Plexus is among the top 25 largest direct sales companies globally, according to Direct Selling News. Plexus products and opportunities help individuals meet their health and financial goals.
Previously, Skory was a VP of field development at Legacy Republic, and before that a director of field development at Matilda Jane Clothing. Earlier in her career she worked with EDS as a business relations analyst. Skory earned a BA in psychology from Michigan State University.
2. Nancy Brown
Chief Executive Officer, American Heart Association | American Stroke Association
Nancy Brown is Chief Executive Officer of the American Heart Association (AHA), an organization guided by an unwavering mission: To be a relentless force for a world of longer, healthier lives. Under Brown’s leadership as CEO since 2008, the AHA has become a global authority on cardiovascular and brain health as well as overall health and well-being. Forging powerful partnerships – together with 40 million volunteers, supporters, and staff – Nancy champions equitable health for all and is committed to innovation at the intersection of science, technology, and public health on behalf of patients everywhere.
Before joining American Heart Association | American Stroke Association, Brown was a director of development and deputy director of the endowment campaign at Michigan Cancer Foundation. Earlier in her career she worked with Mount Carmel Mercy Hospital as a special events director. Brown graduated from Central Michigan University.
3. Tonya Adams
Chief Health Services Officer, Cambia Health Solutions
Tonya Adams is the Chief Health Services Officer of Cambia Health Solutions. She leads the development, advancement, and implementation of Cambia’s clinical capabilities across all of the company’s regional health plans and manages the total cost of care for health plan members.
A seasoned healthcare executive, Tonya has 20 years of health plan business and operational experience. Before joining Cambia in 2019 as the senior vice president of customer experience and operations, she held senior leadership positions with Molina Healthcare, Highmark Blue Cross Blue Shield, UnitedHealthcare, and Anthem.
Tonya brings a long history of community service. She currently serves on the boards of the American Heart Association and the Cambia Health Foundation. Additionally, she was part of a White House initiative in 2021 to help increase access to COVID-19 vaccines for vulnerable populations. In 2022, Tonya was honored as one of the Portland Business Journal’s Women of Influence. She holds an undergraduate degree in management from Indiana Wesleyan University.
4. Stacey Gallagher-Khan
VP of People, Weight Watchers
Stacey Gallagher-Khan is the VP of People at Weight Watchers. She first joined the company in 2019 as senior director of people operations and talent acquisition. WeightWatchers is a human-centric technology company powered by its proven, science-based, clinically effective weight loss and weight management program. For six decades, they have inspired millions of people to adopt healthy habits for real life. They combine technology and community to help members reach and sustain their goals in the program.
Previously, Gallagher-Khan was a director of talent acquisition strategy at BlackRock, and before that a director of human resources and business partner at American Express. Earlier in her career she worked with CIT as an AVP in corporate strategy. Gallagher-Khan earned an MBA in finance and strategy from NYU Stern School of Business, and an undergraduate in economics and biology from the University of Wisconsin-Madison.
5. Kathy Vrabeck
Chief Operating Officer, Beachbody
Kathy P. Vrabeck is the Chief Operating Officer at The Beachbody Company. Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem. The Beachbody Company, Inc. is the parent company of BODi. She has served as a Director since June 2012. She is currently a senior client partner in the consumer markets division of Korn Ferry.
Previously, she was a partner at Heidrick & Struggles International, Inc. in their Media, Entertainment and Digital practice. Before that, Vrabeck was with Legendary Pictures where she served as president. She also served with Electronic Arts, Inc. (EA) where she held the role of president of EA Casual Entertainment, and led EA’s efforts in the fastest-growing segments of the video game market including mobile, online, social networking, and global media sales. Prior to joining EA, Vrabeck was with Activision, Inc. from August 1999 to April 2006 where she served as president of Activision Publishing, overseeing Activision’s product development, global brand management, and publishing operations. Earlier in her career, Vrabeck held various marketing, sales, and finance positions with ConAgra, The Pillsbury Company, Quaker Oats, and Eli Lilly and Co. She currently serves on the DePauw University Board of Trustees.
6. Carrie Camin
Vice President of Operations, Premise Health
Carrie Camin began her professional career 24 years ago. Today, she is the Vice President of Operations at Premise Health, the world’s leading direct healthcare provider. Their transformative approach focuses on clinical expertise, easy access to care, and a seamless and simple member experience. From opening their first onsite facility at Random House in 1964 to offering onsite, near-site, 24/7 virtual, mobile, and event care for top organizations across the globe, they’re creating healthcare the world needs now. By continually simplifying complexity and breaking down barriers to care, they’re fulfilling their promise of helping people get, stay, and be well.
Camin first got her start in 1999 as an operations manager at Health Fitness Corporation. From there, she went on to Viverae, Inc., before eventually rising to assistant vice president of wellness at Methodist Health System, her most recent position before joining Premise Health. Camin graduated from Naveen Jindal School of Management, UT Dallas with an MS in healthcare leadership and management, and an undergraduate degree from The University of Texas at Austin.
7. Kristen Wheeler
Vice President of Operations, Gold's Gym
Kristen Wheeler is the Vice President of Operations at Gold's Gym. She first joined the company in 2003 as general manager. Gold’s Gym has been the world’s trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day. Whether an industry professional or an individual pursuing a dream to make a passion for fitness a meaningful reality, Gold's Gym wants to help its customers transform their lives. Their journey started on a beach in California.
Previously, Wheeler was a senior admissions counselor at Montana Tech & St. Cloud State University. Wheeler earned an undergraduate degree in technology business development from Montana Technological University.
8. Christina McCalley
Vice President of Supply Chain, Isagenix
Christina McCalley began her professional career 11 years ago. Today, she is the Vice President of Supply Chain at Isagenix. It is hard to believe that 17 years ago, Jim and Kathy Coover founded Isagenix in partnership with John Anderson and six employees in a small office in Tempe, AZ. Today, they are the largest company by revenue headquartered in Gilbert, AZ, and the 4th largest for-profit company in AZ. They continue to gain recognition and respect for their strong business practices both nationally and internationally. Their honors have included the Better Business Bureau naming them a 2018 BBB Torch Awards for Ethics Finalist in recognition of our commitment to “do the right thing.” In addition, Jim Coover was named 2017 CEO of the Year, and in 2018 and 2019 they were named one of the Best Places to Work, one of the Healthiest Employers, and one of the Valley’s 10 Largest Corporate Philanthropists.
McCalley first got her start in 2006 as a VMI Analyst at Henkel. McCalley graduated from Ohio State University - The Max M. Fisher College of Business with a BA in business administration and management.
9. Regan Stokes
President, Pure Barre
Regan Stokes began her professional career 18 years ago. Today, she is the President of Pure Barre, the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes. Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio, and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming.
Stokes first got her start in 2005 as an office manager at Benz Air Engineering. From there, she went on to Cooper Castle Law Firm, before eventually rising to COO at TruFusion, LLC, her most recent position before joining Pure Barre.
10. Dawn Whaley
President & Chief Marketing Officer, Sharecare
Dawn Whaley is the President and Chief Marketing Officer of Sharecare, a digital health company that helps people manage their health in one place. The Sharecare platform provides each person – no matter where they are in their health journey – with a comprehensive and personalized health profile, where they can dynamically and easily connect to the information, evidence-based programs, and health professionals they need to live their healthiest, happiest, and most productive life.
As President and Chief Marketing Officer of Sharecare since the company’s founding, Whaley participates in the development of overall corporate strategy and scaling operational execution and is directly responsible for marketing, strategic partnerships, and business development.
Previously, Whaley was the executive vice president of marketing and strategic relationships for HowStuffWorks, a leading, non-fiction website providing high-quality content, where she helped manage operations and corporate development efforts. After growing HowStuffWorks to one of the largest content destination websites, Whaley assisted in the sale of the company to Discovery Communications in 2007 for $250 million. Whaley was also a founding member of The Convex Group, the media and technology holding company that acquired HowStuffWorks in 2002, until its sale to Discovery. With a BA in telecommunications and business management from the University of Georgia.
11. Niki Leondakis
Chief Executive Officer, CorePower Yoga
Niki Leondakis is the Chief Executive Officer of CorePower Yoga. Founded in 2002 in Denver, CO, they create intensity for the body and presence for the mind. At CorePower Yoga, this is their promise. They live their power by showing the world the incredible life-changing things that happen when you root an intensely physical workout in the mindfulness of yoga. Whether a beginner or a seasoned yogi, they believe in working every muscle and every emotion. They love the magic that happens in their practice while creating a work environment that offers challenge, opportunity, and job love. Leondakis has 38 years of experience. She began her career in 1985.
Leondakis has consistently built and led some of the most diverse and customer-centric teams in the hospitality industry. She has more than 30 years of experience building lifestyle brands and creating award-winning workplace cultures that drive innovation and customer loyalty. Before that, Niki was President at The Wolff Company, a multifamily-focused real estate private equity firm. Before joining Wolff, Niki was CEO of multiple companies including Equinox Fitness Clubs, Two Roads Hospitality, and Commune Hotels & Resorts. Previous to Commune, she was President of Kimpton Hotels and Restaurants. Leondakis graduated from the University of Massachusetts Amherst.
12. Amanda Croce
Chief Marketing Officer, Club Pilates
Amanda Croce began her professional career 9 years ago. Today, she is the Chief Marketing Officer of Club Pilates. They passionately believe that Pilates is the finest strength-training workout available to anyone, at any age, and for any fitness level. All of their studios are equipped with Pilates Reformers, EXO-Chairs, and Spring Boards, as well as mats, balls, weights, and barres. And with their franchising concept, they’re offering thousands of people a path to a fuller, richer, and healthier life. They are the largest premium network of group Pilates studios in the world, with more than 600 locations slated to open throughout 2018. Ranked as the fastest-growing franchise in Inc. 5000 and Entrepreneur Magazine’s 2017 Franchise 500, Club Pilates provides an established executive model and completely scalable business to make the possibilities endless!
Croce first got her start in 2014 as a manager of strategic planning, analytics, and research at Porter Novelli. From there, she went on to a PhD, before eventually rising to executive head of global marketing at Aura Home, her most recent position before joining Club Pilates. Croce graduated from the University of Connecticut with an undergraduate degree in neurobiology and neuroscience.
13. Nicole Campkin
Vice President & Controller, LifeWorks
Nicole Campkin is the Vice President and Controller of LifeWorks. She first joined the company in 2021. As a global health and well-being provider encompassing physical, mental, and financial health, LifeWorks’ team of nearly 10,000 team members is dedicated to solving the most pressing issues facing citizens, healthcare professionals, employers, and employees around the world. They’re on a mission to be the most trusted well-being company in the world.
Previously, Campkin was an AVP of external reporting and policy at Canadian Tire Corporation. Earlier in her career she worked with Loblaw Companies Limited as a senior director in Joe Fresh Finance. Campkin earned an undergraduate degree in accounting from the University of Ottawa.
14. Maia Surmava
Chief Executive Officer, Vitality
Maia Surmava is the Chief Executive Officer of Vitality. Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending industry-leading smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations. As one of the largest health and wellbeing companies in the world, Vitality brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 30 million people in 40 markets globally engage in the Vitality program.
Surmava has 25 years of experience in Information Technology, Healthcare, Insurance, and Financial Services, and has held various leadership and specialist roles throughout her career. She joined Discovery, Vitality’s parent company, in 2004 as a software developer and joined Discovery Health in 2010. As chief information officer for Discovery Health, Surmava led a high-performing technology team of over 500 people for six years and delivered Discovery Health’s innovative technology and health solutions for the South African private healthcare system. In early 2022, she became Vitality Health’s chief information officer, spearheading the global deployment of Vitality Health’s technology solutions. In this role, she was instrumental in launching Amplify Health, a pan-Asian health insurance joint venture between AIA and Discovery Group. Surmava holds a MBA from Heriot-Watt University, and a BS in Computer Science and Information Systems from the University of South Africa.
15. Jonee Woodard
Senior Vice President of Global Operations, Modere
Jonee Woodard began her professional career 32 years ago. Today, she is the Senior Vice President of Global Operations at Modere, an omni-channel, consumer products company that develops and markets clean health & wellness products through ecommerce and direct-to-consumer channels. The company’s branded, award-winning portfolio of clean lifestyle products includes beauty and personal care, nutrition, and household essentials that are formulated without the use of thousands of controversial chemicals and compounds. This holistic live-clean philosophy drives every aspect of the brand, going beyond its ingredient paradigm to encompass business operations, company culture, community activism, and environmental advocacy.
Woodard first got her start in 1991 as a physical distribution manager at Mervyns. From there, she went on to ModusLink E-commerce, before eventually rising to COO at Perfectly Posh, her most recent position before joining Global Operations Modere. Woodard graduated from Western Governors University with an MBA and from Brigham Young University with a BA in business management and marketing.
16. Denise de la Rama
Vice President of Finance, Noom
Denise de la Rama is the Vice President of Finance of Noom. She first joined the company in 2013 as an office manager. Noom is the world's leading behavior change company, disrupting the weight loss and healthcare industries. By combining the power of artificial intelligence, mobile tech, and psychology with the empathy of over 1,000 personal coaches, Noom helps people live healthier lives by changing their long-term habits. More than 50 million people have benefited from Noom’s behavior change courses, including its virtual diabetes prevention program, which was the first of its kind to be recognized by the CDC. The Noom platform is already being used by leading healthcare and pharmaceutical companies to improve treatment outcomes for patients worldwide. The company is headquartered in New York City with employees living and working worldwide.
Previously, Denise was a partnerships manager at BlackboardEats. She has a BA in International Relations Global Business from the University of Southern California, and a BA in Politics from Queen Mary University of London.
17. Lisa Hillman
Chief Creative Officer, CycleBar
Lisa Hillman is the Chief Creative Officer and Lead Master Instructor of CycleBar. Founded in 2004, CycleBar is the world's largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, rhythm-based experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics.
In 2008, Hillman created and founded PoleFit Revolution, a studio featuring a fitness pole dancing class that fostered both physical and emotional empowerment for women. From 1998-2008, Hillman was an instructor and promoted to the group fitness and performance team coordinator for Life Time Fitness of Troy and Shelby, Michigan. She was tasked with organizing and launching the grand openings of multiple locations, initiating grassroots marketing efforts, implementing methods to improve the group fitness programs, advising on the setup and scheduling of fitness classes, and leading fitness instructor training and development in all new Life Time Fitness locations.
18. Livia Martini
Chief People Officer, Gympass
Livia Martini is the Chief People Officer at Gympass, having joined the team in 2017 initially as the Head of International Operations. In her current role as CPO, she oversees a global team of over 1,300 employees across 11 countries. Livia is responsible for creating an exceptional working environment at Gympass, leveraging a wealth of experience in people management and financial operations. Gympass is a complete corporate well-being platform that ignites every journey to feel good. They’re reinventing wellbeing, making it engaging and accessible. Worldwide companies rely on Gympass' unmatched variety, convenience, and flexibility to support their employees’ health and happiness. They partner with best-in-class well-being providers in multiple markets across North America, Latin America, and Europe. With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, 1,000 healthy recipes, weekly 1:1 therapy sessions, and hundreds of personal trainers, Gympass supports every well-being journey.
Martini first got her start in 2008 as a product manager in private banking at Banco Santander. From there, she went on to serve as an engagement manager at McKinsey & Company, her most recent position before joining Gympass. Martini graduated from Harvard Business School with an MBA, and from Universidade Estadual de Campinas with an undergraduate degree in economics.
19. Leslie Witt
Chief Product and Design Officer, Headspace
Leslie Witt is the Chief Product and Design Officer at Headspace, the world's most comprehensive, accessible, and effective mental health and wellbeing platform. She is responsible for the Headspace product and content strategy and delivery across their channels and global reach - direct to consumer, enterprise, and health systems.
Prior to Headspace, she was focused on improving financial outcomes — most recently, at Intuit, and previously, with a wide array of partners including financial institutions, fin-tech giants, payment providers, retailers, non-profits, foundations, and the public sector. She is lucky to count Visa, Wells Fargo, MetLife, the Gates Foundation, the CFPB, and the World Bank amongst her portfolio of clients.
Beyond her forays in financial wellbeing, which she formalized as a new business while an associate partner at innovation firm IDEO, she has worked hand-in-hand with global organizations like Amazon, Nike, and Walmart to bring to life retail, hospitality, and health & wellness services. Her experience defining and commercializing new-to-the-world offerings has often found her leading internal efforts at organic venturing, new product definition, as well as strategic M&A. Before IDEO, she was an architect and academic. She received her Bachelor of Architecture from Rice, her Master of Architecture from Princeton, and most recently taught at Stanford University.
20. Colleen Logan
Vice President of PR & Corporate Communications, iFIT
Colleen Logan is the Vice President of PR & Corporate Communications of iFIT. iFIT is a global health and fitness subscription technology company that provides unmatched fitness experiences and solutions to its growing community of six million engaged members across 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm®, Weider, Freemotion®, and Sweat® – are powered by the iFIT-integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content, and interactive hardware. Logan has 35 years of experience. She began her career in 1988.
Before joining iFIT, Logan was a VP at Ogilvy & Mather Chicago, and before that, a management supervisor at Ogilvy & Mather. She graduated from the University of Florida with an undergraduate degree in journalism.
21. Jacqueline Kniska
Chief Ethics Compliance & Privacy Officer, Cerebral
Jacqueline Kniska began her professional career 16 years ago. Today, she is the Chief Ethics Compliance & Privacy Officer for Cerebral. Cerebral’s mission is to democratize access to high-quality mental health care for all. Unlike traditional mental health care, Cerebral’s telehealth service is accessible, convenient, and affordable. With several full-service monthly subscription plans to choose from, members receive online access to therapists and prescribing providers, all from the comfort of home or anywhere else with an internet connection.
Jacqueline advises on maintaining an effective ethics and compliance program, oversees privacy compliance, and provides board assurances. Over the last two decades fostering compliance and ethics initiatives, she has created and matured programs for Cerebral, Virginia Commonwealth University, and VCU Health System. Jacqueline holds CHC and LPEC certifications, complementing her undergraduate degree from James Madison University, and JD from Oklahoma City University.
22. Carolyn Erickson
VP of Group Exercise, Genesis Health Club
Carolyn Erickson is the VP of Group Exercise of Genesis Health Club. She first joined the company in 2022. Genesis Health Clubs currently have 60 locations in Kansas, Missouri, Nebraska, Iowa, Colorado, Oklahoma, and Florida. Each location provides members with a well-rounded fitness experience that meets all of their needs. Some of the great fitness programs and amenities they offer include various cardio and weight training equipment, group fitness classes, personal training by certified fitness experts, yoga, Pilates, tennis, aquatics, youth programs, and summer camp. Each club offers unique amenities, including kids club/childcare, tanning, basketball, steam rooms, hot tubs, whirlpools, and massage or spa services.
Previously, Erickson was a national director of kids club programming at EOS Fitness Consulting and before that a national education sales director at Savvier Fitness by way of CE Fitness Consulting, LLC. Earlier in her career she worked with Club One as a regional general manager. Erickson earned an undergraduate degree in health, nutrition, and physical education from the University of Maryland.
23. Vina Leite
Chief People Officer, GoodRx
Vina Leite has served as Chief People Officer since February 2022. GoodRx is a leading resource for healthcare savings and information that makes healthcare affordable and convenient for all Americans. They offer consumers free access to transparent and lower prices for brand and generic medications, affordable and convenient medical provider consultations via telehealth, and comprehensive healthcare research and information. Since 2011, they have helped consumers save over $60 billion and are one of the most downloaded medical apps over the past decade.
Previously, Leite served as the chief people officer at The Trade Desk, Inc. Before that role, she served as the chief people officer of the cybersecurity firm Cylance Inc., and as senior vice president and chief human resource officer at QLogic Corporation. Leite currently serves on the board of directors of Jamf Holding Corp., DocGo, Inc., and AHEAD, Inc. and is a member of the National Human Resources Association and the Society for Human Resources Management. She holds an undergraduate degree in Management from Rhode Island College and an MBS in Organizational Management from Capella University.
24. Carolyn Divine
Vice President of Communications & Policy, Calm
Carolyn Divine began her professional career 12 years ago. Today, she is the Vice President of Communications and Policy at Calm. Calm is the leading mental wellness brand with the #1 app for Sleep, Meditation, and Relaxation™, designed to help their users manage stress, sleep better, and live a happier, healthier life. With hundreds of hours of original audio content available in seven languages, Calm supports users in more than 190 countries. Apple’s 2017 iPhone app of the Year and one of Fast Company’s Most Innovative Companies of 2020, Calm boasts over 100 million downloads to date, with more than 4 million paying members.
Divine first got her start in 2011 as a publicist at Sunshine Sachs. From there, she went on to Facebook, before eventually rising to head of global policy programs at Instagram, her most recent position prior to joining Calm.
25. Jessica Aptman
Chief Communications Officer, Zocdoc
Jessica Aptman is the Chief Communications Officer at Zocdoc leading the company’s efforts across internal and external communications, and government relations. Zocdoc is a leading healthcare marketplace with a mission to give power to the patient. They aim to help every patient find and book every type of care. Each month, millions of patients use Zocdoc to find nearby, in-network doctors, read verified reviews, easily book appointments online for in-person or virtual care, and more. Founded in 2007, they are backed by the likes of Atomico, Baillie Gifford, DST Global, Goldman Sachs, Founders Fund, Khosla Ventures, Jeff Bezos, Marc Benioff, and Ron Conway.
Before Zocdoc, Aptman was director of media strategy at The OutCast Agency – a leading communications agency with offices in San Francisco and New York City. There, Aptman developed and implemented communications strategies for consumer technology products and services. She oversaw product launches and earned media campaigns for Amazon Kindle, Cisco, Jawbone, TurboTax, Wealthfront, Zynga, and Zocdoc, among many others.
Before joining the fast-growing technology space, Aptman’s work focused on consumer and luxury lifestyle brand development. She led public relations initiatives for esteemed hotels, chefs, restaurants, wines and spirits, The James Beard Awards, and more. Aptman graduated from the University of Florida with a dual degree in Sociology and Mass Communications. She then moved to NY intending to give the city a try for a year, maybe two. Over a decade later, Aptman lives in Brooklyn, NY with her husband, daughter, and twin sons.
26. Nicole Cable
Chief Experience Officer, CareMax
Nicole Cable is the Chief Experience Officer of CareMax, a Medicare Advantage organization with a full complement of health and wellness services for the senior population. CareMax plays a significant role in the lives of its many members, offering the most current medical care, comprehensive social activities, and services. Cable has 30 years of experience. She began her career in 1993.
Cable not only serves as Chief Experience Officer for CareMax, Inc., but she is also the primary reason CareMax added an Office of Human Experience (OHX). Less than two years old, the OHX has introduced many significant initiatives reflecting the CareMax dedication to promoting health equity, including creating patient journey mapping and launching a DEIB Corporate Steering Committee, addressing health equity, collection of REaL, and SOGI data.
Cable has held several executive roles, including chief experience officer at InnovaCare Health; corporate director of Patient Experience Programs for ChenMed Family of Companies; and director of patient experience at the University of Maryland Medical Center & Capital Region. Cable earned an MS in Healthcare Sciences with an emphasis on Public Health. She is currently pursuing a PhD in Public Policy: Social Policy.
27. Christine Muldoon
Senior Vice President- Marketing and Strategy, WebMD Health Services
Christine Muldoon began her professional career 24 years ago. Today, she is the Senior Vice President of Marketing and Strategy at WebMD Health Services, a part of WebMD Health Corp., and has over 25 years of experience driving positive behavior changes. She is responsible for the company’s overall market strategy and execution, including marketing, B2B and B2C communications, and market positioning. Additionally, Muldoon works extensively with clients and internal stakeholders to evaluate the market, leverage the voice of the customer, evaluate partnership opportunities, and operationalize opportunities for the company’s success.
Prior to her current role, Muldoon served as the executive director of business and product strategy. For the past six years, she has moderated the WebMD Health Plan and Employer Advisory Boards, composed of executives to discuss key healthcare topics and identify strategic market opportunities. She Muldoon has more than 20 years of experience in the healthcare industry. She earned a BA in business from Providence College, and an MBA in Business and Health Care Management from the University of Connecticut.
28. Molly Long
Chief Experience Officer, Crunch Fitness
Molly Long is the Chief Experience Officer of Crunch Fitness. She first joined the company in 2023. Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening their doors in 1989, their mission has been to make working out a good time. Today, they are renowned for creating one-of-a-kind group fitness classes and unique programming for their wildly diverse members.
Previously, Long was a VP of private brands & emerging brands at 7-Eleven. She earned an MBA in finance, marketing strategy, and entrepreneurship from Northwestern University - Kellogg School of Management, and a BA in financial consulting and marketing from Southern Methodist University.
29. Ami Desai
Chief Financial Officer, Take Command
Ami Desai is the Chief Financial Officer at Take Command Health – a leading healthcare technology platform that is redefining health benefits for employers and employees. In her role, Ami is striving to make healthcare accessible to everyone. She has over 20 years of finance experience covering various company sizes across several different industries. Under her leadership, Take Command Health has nearly doubled in revenue every year and expanded to all 50 states. She has spearheaded a women’s organization within the company focused on leveling up the women in the workforce and focused on community outreach.
Prior to joining Take Command Health, Ami held positions with Topgolf, Blackrock, Pioneer Natural Resources, and Marsh and McLennan. She holds an MBA with a specialization in finance and marketing from New York University and an undergraduate degree from the University of Texas. When she’s not working, Ami loves to travel, play tennis, and spend time with her husband and 2-year-old son.
30. Brittany (Shaw) Izrailov
Chief Customer Officer, Care/of
Brittany (Shaw) Izrailov is the brand visionary behind personalized health and wellness company Care/of. Brittany joined the vitamin and supplement startup in 2018, and quickly worked her way up the ranks from her first position as director of new products to General Manager to her current position as Chief Customer and Brand Officer. Since taking on the role of Chief Customer and Brand Officer, Brittany’s keen eye for the customer has been the driving force behind Care/of’s brand & experience strategy.
Brittany has been at the helm during Care/of’s most formative years, and has a deep knowledge of the intricate ins and outs of the brand, its physical and digital products—and its customers. From driving product innovation to spearheading all things DTC, Brittany has served multiple roles across various functions throughout the company, which has given her the experience and expertise needed to best lead brand and customer strategy at Care/of.
In her role as Chief Customer and Brand Officer, Brittany’s customer-centric mentality has helped the company pinpoint and understand exactly who the Care/of consumer is, what they want and need, and how to best position the brand and experience to deliver desired results to both the customer and the business. Brittany has an MBA from Stanford and a BS from Wharton.
31. Nadia Kumentas
Vice President of Marketing, InteraXon
Nadia Kumentas is the Vice President of Marketing at InteraXon. She first joined the company in 2016 as a marketing and content specialist. Muse has developed brainwave-controlled computing technology and applications that convert brainwaves into digital signals. They have created a hardware and software platform technology that converts brainwaves into digital signals that are fed into a computer. InteraXon then provides consumers with applications that use these brain waves to perform activities such as meditation, gaming, ADHD assistance, and many others. The company was founded in 2007 and is headquartered in Toronto, Ontario.
Previously, Kumentas was a co-founder at Mingo - UTI Prevention Drink Mix, and before that a co-founder & clinician at Affect Health. Earlier in her career she worked with Zen Beginnings as a naturopathic doctor in primary care. Kumentas earned a Doctor of Naturopathic Medicine from the Canadian College of Naturopathic Medicine, and a BA in health science from Western University.
32. Madeleine Raynel
Vice President of Sales and Partner Success, Let's Do This
Madeleine Raynel is the Vice President of Sales and Partner Success of Let's Do This. Let's Do This is on a mission to help more people have incredible experiences together. They make it easy for you to discover and book the best endurance events and races across the US and UK. Behind the scenes, they’re an ambitious team that cares deeply about inspiring others to share amazing moments together. Using the power of online to get people offline, they're working with their amazing partners to grow the global endurance events industry into a bigger, more welcoming, and more diverse space. Raynel has 21 years of experience. She began her career in 2002.
Before joining Let's Do This, Raynel was a supply director in Northern Europe at Treatwell, and before that a head of London sales at Wahanda. Earlier in her career she worked with STY.COM LIMITED as a business development manager. Raynel graduated from the University of St. Andrews with a Master’s in modern history and English.
33. Davida Herzl
Co-Founder & CEO, Aclima
Davida Herzl began her professional career 13 years ago. Today, she is the Co-Founder & CEO of Aclima. Aclima is pioneering an entirely new way to diagnose the health of the air and track climate-changing pollution. Powered by their network of roving and stationary sensors, Aclima measures air pollution and greenhouse gases at unprecedented scales and block-by-block resolution. Their professional analytics software, Aclima Pro, translates billions of scientific measurements into environmental intelligence for governments, companies, and communities.
In her role at Aclima, Herzl leads a team of engineers, scientists, and designers who are committed to serving humanity with breakthrough innovations for a flourishing, more resilient world. To advance Aclima’s mission, Herzl applies a multidisciplinary approach to creating new technologies and powerful partnerships that deliver transformative business, environmental, and societal value. With a commitment to big impact, Herzl has brought together public and private players, like Google and the Environmental Protection Agency, to harness the power of large-scale environmental sensor networks to improve both human health and planetary health. She holds a JD from the University of San Diego School of Law, and a BA in Economics, Political Science, and Communications from the University of California, San Diego.
34. Nicole Hess
SVP of Marketing, Atlas Health
Nicole Hess is the SVP of Marketing at Atlas Health. She first joined the company in 2022. Atlas Health automates philanthropic aid to improve access, affordability, outcomes, and health equity for vulnerable populations. Atlas Health helps hospitals and health systems save and improve lives by ensuring every patient can access and afford the care they deserve. Their mission is to enroll patients in the best medical financial aid programs available.
Previously, Hess was a principal and CMO at Aperture Group and before that a VP of marketing alliances at Olive. Earlier in her career she worked with Surgical Information Systems as a marketing manager. Hess earned an MBA from Nova Southeastern University and an undergraduate degree in marketing from the University of Central Florida.
35. Kathryn Berry
SVP and General Counsel, BetterHelp
Kathryn Berry is the SVP and General Counsel of BetterHelp. BetterHelp is the world’s largest therapy service, facilitating over 5,000,000 video sessions, voice calls, chats, and messages every month. Since 2013, over 30,000 licensed, accredited, and board-certified therapists from BetterHelp’s network have helped more than 2,000,000 people face life’s challenges and improve their mental health. Berry has 12 years of experience. She began her career in 2011.
Before joining BetterHelp, Berry was a VP and general counsel at Teladoc Health, and before that a senior attorney at the Department of Health, Victoria - now the Department of Health & Human Services, Victoria. Earlier in her career she worked with Clayton Utz as a lawyer.
36. Carolyn Walsh
Chief Commercial Officer, BioIntellisense
Carolyn Walsh began her professional career 26 years ago. Today, she is the Chief Commercial Officer of BioIntellisense, a continuous health monitoring and clinical intelligence for Remote Patient Monitoring (RPM). Their medical-grade Data-as-a-Service (DaaS) platform seamlessly captures multi-parameter vital signs, physiological biometrics, and symptomatic events through an effortless patient experience. The FDA-cleared, medical-grade BioButton® wearable device makes remote monitoring and early detection simple. Through the platform’s advanced analytics, clinicians have access to high-resolution patient trending and reporting to enable medical-grade remote care from in-hospital to home.
Walsh first got her start in 1997 as a national channel manager in Poland at Coca-Cola Amatil. From there, she went on to VP of marketing at Hygrade Beverage Company, Inc., before eventually rising to VP and head of sales and business development at Fitbit, her most recent position prior to joining BioIntellisense. Walsh graduated from Quinlan School of Business, Loyola University Chicago with an MBA.
37. Julie Devine
Chief Growth Officer, Cariloop
Julie Devine is the Chief Growth Officer of Cariloop. She first joined the company in 2022. Cariloop believes that no one should go through caregiving alone. With this cause in their minds and hearts, Cariloop helps families manage their loved one's care needs by connecting them to an employer-sponsored caregiver support platform. Their experienced Care Coaches provide personalized guidance and professional support, while their digital platform provides easy access to robust collaboration tools and critical caregiving resources. The comprehensive solution helps reduce stress and burnout for caregivers and helps employers drive increased employee productivity and reduced absenteeism.
Previously, Devine was a head of strategic alliances at SUMMUS and before that an EVP of strategic channels and partnerships at Alight Solutions. Earlier in her career she worked with Kelly Services as an associate. Devine earned an undergraduate degree in music teacher education from James Madison University.
38. Jessica Venticinque
Head of Recruiting & Business Infra, Forward
Jessica Venticinque is the Head of Recruiting & Business Infra of Forward. Forward is a startup redesigning the way they deliver healthcare using all the technologies healthcare has neglected: sensors, mobile, and AI. They were founded in January 2016 by former executives and engineering leaders from Google and Uber and led by serial entrepreneur, Adrian Aoun. Venticinque has 16 years of experience. She began her career in 2007.
Before joining Forward, Venticinque was a co-founder at PyLadies and before that a chief intrepid traveler at Planet Earth. Earlier in her career she worked with Medaxis Corp. as a software engineer. Venticinque graduated from Loyola Marymount University with an undergraduate degree in computer science.
39. Nita Nehru
Vice President of Communications & Marketing Programs, Kinsa
Nita Nehru began her professional career 17 years ago. Today, she is the Vice President of Communications and Marketing Programs of Kinsa. Founded in 2012, Kinsa’s mission is to stop the spread of infectious illness through early detection and early response. As an Illness Insights Solutions company, Kinsa has built a comprehensive set of early warning and insights capabilities designed to provide individuals, schools, communities, businesses, and public health officials with real-time knowledge of spreading illness.
Nehru leads all internal and external communications at Kinsa and started the company’s flagship school health program, FLUency, now in 5,000 elementary schools nationwide. Nita’s career has included leadership roles in health and education startups and nonprofits, including consulting for the United Nations Development Program. She holds an MBA from Columbia University’s School of International and Public Affairs and an undergraduate degree from Claremont McKenna College.
40. Katie Olsen
Vice President of Operations, Nutrisense
Katie Olsen is the Vice President of Operations of Nutrisense. She first joined the company in Nutrisense as director of operations. Nutrisense is a platform focused on improving metabolic health. Their mission is to help anyone discover and reach their health potential. Their members discover the perfect diet for their unique body type by tracking key metabolic markers in real-time. They leverage powerful hardware, software, and a team of expert dietitians to enable lasting behavior change. They provide the tools and support for their member’s needs to make smarter food and lifestyle decisions.
Previously, Olsen was a regional director in Europe at Wild Code School, and before that a project manager and volunteer at TeachAids. Earlier in her career she worked with Meta Facebook as a program manager. Olsen earned an undergraduate degree in management science and engineering from Stanford University.
41. Tara Viswanathan
Co-Founder & CEO, Rupa Health
Tara Viswanathan is the Co-Founder & CEO of Rupa Health, one centralized platform where practitioners can order from 30+ labs all in one place. Their goal is simple: they believe by creating a single place for practitioners to order, track and learn about labs, they can transform a practice. Rupa streamlines the lab ordering workflows for clinics of all sizes, from solo providers to large multi-practitioner clinics. On average, their team can expect to save over 15+ hours in admin work each week. Viswanathan has 12 years of experience. She began her career in 2011.
Before joining Rupa Health, Viswanathan was a founder and product consultant at VIVE Consulting, and before that, she worked in product and operations at Parsley Health. Earlier in her career, she founded Tara Lakshana Chocolate. Viswanathan graduated from Stanford University with a master's in management science and engineering, and from The Wharton School with an undergraduate degree in finance, operations, and information management.
42. Hannah Johnson
Vice President of Sales and Marketing, Discover Strength
Hannah Johnson is a seasoned professional in the fitness industry, known for her impactful contributions and dynamic leadership. With a rich history of achievement, Hannah has been the Vice President of Sales and Marketing at Discover Strength since 2013, where she has played a pivotal role in driving the company's growth and success.
A prominent figure in the fitness community, Hannah has been recognized for her expertise and insights on various platforms. She has been a featured speaker at prestigious industry conferences, including IHRSA, Club Industry, and The Climbing Wall Association, where she has shared her deep knowledge of sales and marketing. Hannah graduated from the University of Minnesota, earning a Bachelor of Science degree in Kinesiology.
43. Wendy Harman
Vice President of Product Marketing, Tasso
Wendy Harman is the Vice President of Product Marketing at Tasso. She first joined the company in 2022. Tasso is a fast-growing Seattle-based startup focused on delivering at-home diagnostic testing to those who need it most. They are growing their footprint with leading health systems, clinical research organizations, academic medical centers, and more who are looking to deliver clinical-grade, convenient diagnostic tests to their patients. Tasso was originally founded to find a better way to collect blood instead of a painful fingerstick or time-consuming venous draw. Since then, their products have been used in pharmaceutical clinical trials, by Olympians as part of a new virtual anti-doping program, and broadly by hospital systems across the US.
Previously, Harman was a VP of product and commercial at Weavr Health, and before that a VP of marketing in the US at Biofrontera Group. Harman's earlier experience includes various roles at Thermo Fisher Scientific including global eMarketing lead, ImmunoDiagnostics, manager of Patient Segment Marketing, ImmunoDiagnostics, marketing manager, ImmunoDiagnostics, and clinical sales consultant, ImmunoDiagnostics. Harman earned an undergraduate degree in molecular biology from the Massachusetts Institute of Technology.
44. Becca Valle
Vice President Marketing, Aescape
Becca Valle is the Vice President of Marketing at Aescape, a technology company that builds data-driven massage therapy and wellness experiences. They provide a holistic approach to physical wellness and recovery for everyone, from elite athletes to those just starting out in fitness. It brings together cutting-edge research, a user-friendly interface, and a comprehensive, insights-driven approach to physical wellness and recovery that leaves people feeling great. The company aims to solve this problem and help the industry grow by providing operators with a scalable, dependable solution that supplements the labor shortage and serves as a support tool for massage therapists and athletic trainers. Valle has 18 years of experience. She began her career in 2005.
Before joining Aescape, Valle accelerated the brand mission through culture and community marketing at Meta, and before that a VP and head of marketing with the New York Knicks at Madison Square Garden Entertainment Corp. Earlier in her career she worked with Ogilvy & Mather as a senior account supervisor. Valle graduated from The George Washington University School of Business with an undergraduate degree in marketing.
45. Kelsey Hyatt
Director of Marketing, Thrive Causemetics
Kelsey Hyatt began her professional career 7 years ago. Today, she is the Director of Marketing of Thrive Causemetics. Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women. Thrive Causemetics is Bigger Than Beauty™️: For every product you purchase, they donate to help a woman thrive. They believe changing the world starts with a single ingredient, and that’s why they create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates.
Hyatt first got her start in 2018 as an associate brand manager at John Paul Mitchell Systems. From there, she went on to L'Oréal, before eventually rising to director of brand marketing at Lime Crime, her most recent position prior to joining Thrive Causemetics. Hyatt graduated from the University of Southern California with an undergraduate degree in communication, entrepreneurship, and marketing.
46. Lauren Singer
Vice President of Finance and Development, Clean Market
Lauren Singer is the Vice President of Finance and Development of Clean Market. She first joined the company in 2021. At Clean Market, their goal is to help individuals reach their personal health goals and feel their absolute best. They are excited by results-driven products, innovative clean services, and personalized self-care that can optimize, energize, and ultimately transform your well-being. They have three wellness spaces in New York City that deliver clean wellness services including IV & IM Nutrient Therapy, Lymphatic Drainage Massage, Infrared Sauna, and Cryotherapy, plus a wellness shop stocked with supplements, skincare, snacks, and self-care.
Previously, Singer was a VP of finance, development, and data analytics at PB Metro and before that an owner at Pure Barre. She earned an undergraduate degree in accounting and finance from the University of Richmond.
47. Jennifer Thomas
Executive Vice President, TRI-AD
Jennifer Thomas is the Executive Vice President of TRI-AD. TRI-AD is a total benefits administration firm that serves the unique needs and requirements of mid-market employers. Privately owned for more than 40 years, TRI-AD's hallmark has been the development of long-term and mutually beneficial relationships with our clients and a superior service experience for their plan participants. TRI-AD is not a volume shop or a "cookie cutter" benefits administrator. They partner with organizations that value high-touch service, flexibility, and a willingness to adapt their service approach to the needs of each client. Thomas has 19 years of experience. She graduated from Cleveland State University and the University of Dayton.
48. Samantha Cordero
Chief Customer Officer, Wellth
Samantha Cordero began her professional career 11 years ago. Today, she is the Chief Customer Officer of Wellth, a venture-backed digital health company that improves adherence in chronic disease populations. Using the science of behavioral economics combined with an appreciation for human nature, they uncover and address the unique obstacles that prevent people with chronic conditions from improving patient outcomes.
As CCO, Cordero manages the design and implementation of Wellth programs and works closely with partner organizations to ensure long-term success. Her focus is on optimizing value and outcomes for Wellth's customers and members. Cordero is passionate about solving complex problems and applying innovative solutions to improve patient health.
Before Wellth, Cordero was responsible for IT strategic planning and deployments at Cedars-Sinai Health System. She also worked for Epic Systems where she led implementations of the electronic health record system. Cordero holds a BA in Sociology and Anthropology from Lewis & Clark College. She lives in Southern California and spends her free time hiking, traveling, and spending time with family.
49. Cynthia Church
Chief Strategy Officer, Xealth
Cynthia Church is the Chief Strategy Officer of Xealth. She first joined the company in 2019. Xealth is a digital health platform that drives activation and engagement of multiple digital health tools. Their platform is embedded in the EHR, so clinicians can easily order digital health content, apps, and services as part of their clinical workflow, send these digital health orders to the patient’s email or patient portal, and then see patient engagement data within the patient record.
Previously, Church was a senior director of marketing and communication at UPMC and before that, an executive director at the Center for Connected Medicine. Earlier in her career she worked with Retail Planning Associates as a public relations manager. Church earned an undergraduate degree in journalism and business administration from Ohio University.
50. Tricia Han
Chief Executive Officer, MyFitnessPal
Tricia Han is the Chief Executive Officer at MyFitnessPal. She first joined the organization in 2021. MyFitnessPal provides powerful tools that make it easier for everyone to live a healthier life by tracking meals and physical activity. They were a finalist for Mogul's Top 100 Workplaces With The Best D&I Initiatives in 2021 and included in Mogul's Top 100 Workplaces For Diverse Representation in 2022.
In addition to her roles at MyFitnessPal, Han serves on the board of directors for Latch, GoHenry, Empire State Realty Trust, and Hudson Lab School. She previously served as a chief product officer at Care.com and as a CEO for Daily Burn. Han is a graduate of Cornell University.